SYSTEM AND METHOD FOR TARGETED AUCTIONING OF AVAILABLE SLOTS IN A DELIVERY NETWORK

• US 20100191600A1
• Filed: 08/10/2007
• Published: 07/29/2010
• Est. Priority Date: 08/10/2006
• Status: Abandoned Application

• Current Assignee: Targetspot, Inc.
• Original Assignee: Targetspot, Inc.
• Inventors: Sideman, Gil
• Application Number:
  US12/376,829
• Publication Number:
  US 20100191600A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

A system and method is provided for conducting online auctions where customers may use an online interface to compete for available slots in a delivery network that may be used to deliver, customer goods to target users. A system and method is provided for generating and providing customers with predicted data which may relate to the online auctions.

Claims

1-16. -16. (canceled)

17. A method of distributing advertisements to a plurality of users receiving media streams, the method comprising:

accepting a plurality of bids, each bid corresponding to a set of user parameters, and each bid corresponding to an advertisement; and

for each user, creating a sequence of advertisements, wherein each advertisement in the sequence corresponds to a set of user parameters describing the user, the sequence ordered by the amount of the bid.

18. The method of claim 17, wherein each set of user parameters corresponds to a set of available slots in a delivery network.

19. The method of claim 18 comprising charging a customer for the delivery of an advertisement when a user is exposed to the advertisement in a sequence.

20. The method of claim 17 comprising delivering the sequence of advertisements to the user in available slots in a delivery network.

21. A method of distributing advertisements to a plurality of users receiving media streams, the method comprising:

accepting a plurality of bids, each bid corresponding to a set of user parameters, and each bid corresponding to an advertisement; and

for each user, transmitting only those advertisements to the user which correspond to a set of user parameters describing the user, wherein advertisements corresponding to higher bid prices are transmitted earlier than advertisements corresponding to lower bid process.

22. The method of claim 21, wherein each set of user parameters corresponds to available slots in a delivery network.

23. The method of claim 22 comprising transmitting only those advertisement corresponding to a user'"'"'s usage information.

24. The method of claim 21 comprising delivering the transmitted advertisements to the user in available slots in a delivery network.

25-35. -35. (canceled)

36. A system for distributing advertisements to a plurality of users receiving media streams, the system comprising:

a server a database, the database comprising user information, the server to;

accept a plurality of bids, each bid corresponding to a set of user parameters, and each bid corresponding to an advertisement; and

for each user, create a sequence of advertisements, wherein each advertisement in the sequence corresponds to a set of user parameters describing the user, the sequence ordered by the amount of the bid.

37. The system of claim 36, wherein each set of user parameters corresponds to a set of available slots in a delivery network.

38. The system of claim 36 wherein the server is to charge a customer for the delivery of an advertisement when a user is exposed to the advertisement in a sequence.

39. The system of claim 36 wherein the server is to deliver the sequence of advertisements to the user in available slots in a delivery network.

40. A system of distributing advertisements to a plurality of users receiving media streams, the system comprising:

a server comprising a database, the database comprising user information, the server to;

accept a plurality of bids, each bid corresponding to a set of user parameters, and each bid corresponding to an advertisement; and

for each user, transmit only those advertisements to the user which correspond to a set of user parameters describing the user, wherein advertisements corresponding to higher bid prices are transmitted earlier than advertisements corresponding to lower bid process.

41. The system of claim 40, wherein each set of user parameters corresponds to available slots in a delivery network.

42. The system of claim 40 wherein the server is to transmit only those advertisement corresponding to a user'"'"'s usage information.

43. The system of claim 40 wherein the server is to deliver the transmitted advertisements to the user in available slots in a delivery network.