USER INTERFACE AND METHODS FOR RECOMMENDING ITEMS TO USERS

• US 20100191619A1
• Filed: 04/05/2010
• Published: 07/29/2010
• Est. Priority Date: 10/07/2002
• Status: Active Grant

• Current Assignee: Eric A. Benson, Gregory D. Linden, Jeffrey T. Brownell, Jennifer A. Jacobi, Russell A. Dicker
• Original Assignee: Eric A. Benson, Gregory D. Linden, Jeffrey T. Brownell, Jennifer A. Jacobi, Russell A. Dicker
• Inventors: Jacobi, Jennifer A., Benson, Eric A., Linden, Gregory D., Dicker, Russell A., Brownell, Jeffrey T.
• Granted Patent: US 8,326,690 B2
• Time in Patent Office: Days
• US Class Current: 705/26.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0603 Catalogue ordering
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing

Abstract

Improved user interfaces and methods are provided for presenting item recommendations to a user when the user selects an item to add to an electronic shopping cart. In response to the user'"'"'s selection, a page generation process generates and returns a page that includes a condensed shopping cart portion and a recommendations portion. The condensed shopping cart portion displays the contents of the shopping cart, but omits some of the item information and/or controls provided on a shopping cart page, thereby preserving more screen real estate for the display of item recommendations. The condensed shopping cart portion also includes a link to the shopping cart page.

Claims

1. A method of recommending items to users of a system that provides electronic shopping carts, the method comprising:

receiving a request from a user computing device to add a selected item to a shopping cart; and

responding to the request by generating and returning a first page that includes a condensed shopping cart portion and a recommendations portion, said condensed shopping cart portion providing information regarding a set of one or more items represented in the shopping cart, including the item selected to add to the shopping cart, the recommendations portion providing recommendations of a plurality of additional items;

said condensed shopping cart portion including a link to a second page that provides additional information regarding the set of one or more items represented in the shopping cart, and which provides shopping cart editing functionality that is not provided on said first page, said second page additionally providing a user option to initiate a transaction to purchase the set of one or more items represented in the shopping cart;

said method performed by a server system that comprises one or more physical servers.

2. The method of claim 1, wherein the second page provides, for each of the one or more items represented in the shopping cart, at least one of the following shopping cart editing functions that are not provided on the first page:

an option to delete the item from the shopping cart, an option to update a quantity of the item, and an option to save the item for later consideration.

3. The method of claim 1, wherein the second page displays, for each of the one or more items represented in the shopping cart, at least one type of product information that is not included in the condensed shopping cart portion.

4. The method of claim 1, wherein the condensed shopping cart portion is provided as a column on the first page, and the recommendations portion is positioned horizontally adjacent to said column such that a user need not scroll down from the condensed shopping cart portion to view the item recommendations.

5. The method of claim 1, wherein the shopping cart portion occupies less than one third of the width of the first page, such that screen real estate is preserved for displaying item recommendations.

6. The method of claim 1, wherein the condensed shopping cart portion displays, for the item selected to add to the shopping cart, at least one type of product information that is not displayed for other items represented in the shopping cart.

7. The method of claim 1, wherein the condensed shopping cart portion identifies the selected item among a plurality of items represented in the shopping cart, to thereby highlight items just added to the shopping cart.

8. The method of claim 1, further comprising, in response to selection of said link, generating said second page for presentation to a user of the user computing device, wherein generating said second page comprises:

populating a shopping cart portion of the second page with information regarding the set of one or more items represented in the shopping cart; and

populating a recently-viewed-items portion of the second page with information regarding additional items recently viewed by the user.

9. The method of claim 1, wherein the recommendations portion includes a plurality of recommendation sections, each of which displays a different respective plurality of recommended items selected based on a different respective selection algorithm.

10. The method of claim 9, wherein each recommendation section provides information regarding a basis for recommending the respective plurality of recommended items.

11. The method of claim 9, further comprising, in response to the request to add the selected item to the shopping cart, selecting, from a plurality of candidate selection algorithms, a subset of selection algorithms to use to generate said plurality of recommendation sections.

12. The method of claim 11, wherein selecting from the plurality of candidate selection algorithms comprises performing an automated assessment of which of the candidate selection algorithms will be the most effective for a user of the user computing device, said programmatic assessment considering collected information regarding the user and information regarding actions of prior users.

13. A system, comprising:

a server system comprising on or more physical servers that respond to requests from user computing devices, said server system configured to implement shopping carts for enabling users to select items from an electronic catalog for prospective purchase, said server system programmed to respond to a request from a user computing device to add a selected item to a shopping cart by at least;

generating a first page that includes a condensed shopping cart portion and a recommendations portion, said condensed shopping cart portion providing information regarding a set of one or more items represented in the shopping cart, including the item selected to add to the shopping cart, the recommendations portion providing recommendations of a plurality of additional items, said condensed shopping cart portion including a link to a second page that provides additional information regarding the set of one or more items represented in the shopping cart, and which provides shopping cart editing functionality that is not provided on said first page, said second page additionally providing a user option to initiate a transaction to purchase the set of one or more items represented in the shopping cart; and

transmitting the first page to the user computing device for presentation to a user.

14. The system of claim 13, wherein the server system is configured to provide on said second page, for each of the one or more items represented in the shopping cart, at least one of the following shopping cart editing functions that are not provided on the first page:

an option to delete the item from the shopping cart, an option to update a quantity of the item, and an option to save the item for later consideration.

15. The system of claim 13, wherein the server system is configured to provide on said second page, for each of the one or more items represented in the shopping cart, at least one type of product information that is not included in the condensed shopping cart portion.

16. The system of claim 13, wherein server system is configured to generate the condensed shopping cart portion as a column on the first page, and is configured to position the recommendations portion horizontally adjacent to said column such that the user need not scroll down from the condensed shopping cart portion to view item recommendations.

17. The system of claim 13, wherein the shopping cart portion occupies less than one third of the width of the first page, such that screen real estate is preserved for displaying item recommendations.

18. The system of claim 13, wherein the condensed shopping cart portion displays, for the item selected to add to the shopping cart, at least one type of product information that is not displayed for other items represented in the shopping cart.

19. The system of claim 13, wherein the condensed shopping cart portion identifies the selected item among a plurality of items represented in the shopping cart, to thereby highlight items just added to the shopping cart.

20. The system of claim 13, wherein the server system is further programmed to respond to user selection of said link by at least:

populating a shopping cart portion of the second page with information regarding the set of one or more items represented in the shopping cart; and

populating a recently-viewed-items portion of the second page with information regarding additional items recently viewed by the user.

21. The system of claim 13, wherein the recommendations portion includes a plurality of recommendation sections, each of which displays a different respective plurality of recommended items selected based on a different respective selection algorithm.

22. The system of claim 21, wherein each recommendation section provides information regarding a basis for recommending the respective plurality of recommended items.

23. The system of claim 21, wherein the server system is additionally programmed to select, from a plurality of candidate selection algorithms, a subset of selection algorithms to use to generate said plurality of recommendation sections.

24. The system of claim 23, wherein the server system is programmed to predict an effectiveness of a candidate selection algorithm using collected information regarding the user, and using information regarding actions of prior users.

25. A method of recommending items to users of a system that provides access to an electronic catalog of items, the method comprising:

receiving a request from a user computing device, said request identifying a catalog item selected from the electronic catalog by a user to add to a list associated with the user; and

responding to the request by generating and returning a first page that includes a list portion and a recommendations portion, said list portion providing information regarding a set of one or more catalog items included on said list, including the catalog item selected by the user to add to the list, the recommendations portion providing recommendations of a plurality of additional catalog items;

said list portion including a link to a second page that provides additional information regarding the set of one or more catalog items on the list, said second page additionally providing, in connection with said list, list editing functionality that is not provided on said first page, said second page additionally providing a user option to initiate a transaction in connection with one or more catalog items included on the list;

said method performed by a server system that comprises one or more physical servers.