QUANTITATIVE MEDIA VALUATION METHOD, SYSTEM AND COMPUTER PROGRAM
First Claim
1. A method for transforming acquisition of displayed content into monetary value, comprising:
- displaying at least one content, each displayed content corresponding to at least one client, to an audience comprising at least one transient person on a display device;
determining whether any of the at least one transients within the audience acquired at least part of the at least one displayed content and determining the length of any acquired content acquisition;
documenting all acquisitions, and the length of each individual acquisition, of the displayed content for any of the at least one transients within the audience with a documentation device;
transforming the documented acquisitions, and the lengths of each documented acquisition, into a monetary value with a transforming device; and
generating a bill for the client based on the documented acquisitions and length of each acquisition.
0 Assignments
0 Petitions
Accused Products
Abstract
A method and system are disclosed for transforming accessing of a displayed content by at least one person into an overall billed value. An exemplary embodiment comprises providing a display device that displays content, tracking the respective gazes of people near and in front of the displayed content, determining if, when and how long each person views, i.e., acquires, the display, transforming the acquisition data into a billing value by, e.g., determining a billing value for each acquisition based on the numbers of acquisitions and length of each acquisition, summing the billing values for all the respective viewings, and billing the client for the summed billing values.
-
Citations
25 Claims
-
1. A method for transforming acquisition of displayed content into monetary value, comprising:
-
displaying at least one content, each displayed content corresponding to at least one client, to an audience comprising at least one transient person on a display device; determining whether any of the at least one transients within the audience acquired at least part of the at least one displayed content and determining the length of any acquired content acquisition; documenting all acquisitions, and the length of each individual acquisition, of the displayed content for any of the at least one transients within the audience with a documentation device; transforming the documented acquisitions, and the lengths of each documented acquisition, into a monetary value with a transforming device; and generating a bill for the client based on the documented acquisitions and length of each acquisition. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
-
-
17. A video content display system, comprising:
-
a plurality of display kiosks, each kiosk comprising; a video screen for display video content to a transient plurality of people, the video content being synchronized to a time of day; a video camera proximate the video screen for periodically capturing images of the transient plurality of people; and means for documenting from the captured images all viewings of the video screen for all people in the transient plurality, the documenting comprising recording a viewing time and a viewing duration, the viewing time being synchronized to the time of day, the viewing duration including only the portion of the viewing that temporally overlaps the video content; a centralized server for receiving from the respective kiosks periodic reports of the recorded viewing times and viewing durations; and a plurality of lookup tables stored on the centralized server, each lookup table in the plurality corresponding to a kiosk, each lookup table including predetermined billing rates as a function of viewing time and viewing duration; wherein the centralized server determines a total billable cost for the video content from the recorded viewing times, from the corresponding recorded viewing durations and from the respective lookup tables of predetermined billing rates. - View Dependent Claims (18, 19, 20, 21, 22)
-
-
23. A method for transforming acquisition of displayed video content into monetary value, comprising:
-
receiving at a reception module; display start times and display end times for a plurality of sequentially displayed video content comprising more than one video element, each video element having a corresponding billable client; and viewing start times and viewing end times for a plurality of viewings, each viewing in the plurality corresponding to a period during which a person in a transient plurality of people views a screen on which the video elements are sequentially displayed; transferring to a processing module the display start times, the display end times, the viewing start times and the viewing end times; assigning at least one viewing duration to each viewing and at least one video element to each viewing, the at least one viewing duration corresponding to the actual length of the at least one video element viewed by the respective person, pro-rating each viewing that extends temporally across more than one video element to have an assigned viewing duration and an assigned video element for each video element over which the viewing extends; transforming the assigned viewing durations and the assigned video elements for all viewings and video elements to produce, for each video element, a list of viewing durations during which the associated video element is viewed; assigning a billable value to each viewing duration in the list of viewing durations, for each video element; summing the assigned billable values for all durations in each list of viewing durations to produce a per-screen cost, for each video element; grouping the per-screen costs by billable client associated with the respective video elements; and transforming the grouped per-screen costs into a bill, for each billable client. - View Dependent Claims (24, 25)
-
Specification