Proactive menu-driven links or triggers for location-based services and mobile advertising
First Claim
1. A method of transmitting location based services data, based on the location of at least one network node comprising:
- broadcasting location based services data from the at least one network node to receivers in at least one zone of the at least one network node, the at least one zone being based on at least a portion of a radio coverage area of the at least one network node, the location based services data being in a downloadable text format.
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Accused Products
Abstract
Example embodiments provides low-cost, effective methods of mobile advertising to mobile users. The methods provide both transmitting and receiving broadcast text-formatted, category-based data relating to services from local businesses and on-demand services, to capable mobile devices in a zone formed by network nodes, without user interaction. The data may be viewed as lists with menu-driven ‘contact-list’ type software, familiar to most mobile device users and configurable by nearly all types of mobile devices. The methods also notify a user of a mobile device when new events occur or service information is updated. Example embodiments use the broadcast-multicast capability of Radio Access Networks (RAN) to transmit to mobile devices served by sectors or cells in a localized zone (e.g., one or more cells that cover a shopping mall and nearby areas).
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Citations
20 Claims
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1. A method of transmitting location based services data, based on the location of at least one network node comprising:
broadcasting location based services data from the at least one network node to receivers in at least one zone of the at least one network node, the at least one zone being based on at least a portion of a radio coverage area of the at least one network node, the location based services data being in a downloadable text format. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method of receiving transmitted location based services data at a receiver, comprising:
receiving broadcast location based services data at a receiver based on the location of at least one transmitting network node, the receiver being located in at least one zone of the at least one network node, the at least one zone being based on at least a portion of a radio coverage area of the at least one network node, and the location based services data being in a downloadable text format. - View Dependent Claims (15, 16, 17, 18, 19)
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20. The method of 16, wherein the receiver monitors broadcasts from the at least one transmitting node periodically.
Specification