Brand Experience System

• US 20100198674A1
• Filed: 02/03/2009
• Published: 08/05/2010
• Est. Priority Date: 02/03/2009
• Status: Abandoned Application

• Current Assignee: Emigrant Bank (New York Private Bank & Trust Corp.)
• Original Assignee: Emigrant Bank (New York Private Bank & Trust Corp.)
• Inventors: Boucard, John
• Application Number:
  US12/364,860
• Publication Number:
  US 20100198674A1
• Time in Patent Office: Days
• US Class Current: 705/14.25
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A brand experience system includes a management server that receives data captured by a capture device over a network. The data received by the management server includes a locator ID identifying a location at which the data is captured and a user ID identifying a user account associated with the user of the capture device. The management server looks up matching services, such as a brand experience service, social networking service, or other third party services, using the user ID and the locator ID. Additional information, such as product data, date and time of data capture, in the received data can also be used for determining the matching services. The management server provides the user with links to the matching services and advertisements relating to the matching services. The management server also forwards the received data to the matching services to update user accounts.

Claims

1. A method comprising:

receiving a locator ID and a user ID from a remote capture device through a separate computing device;

looking up matching services using the locator ID and the user ID; and

forwarding the locator ID and the user ID to the matching services.

2. The method of claim 1, further comprising:

looking up an advertisement based on the matching services; and

sending the advertisement to the computing device.

3. The method of claim 1, further comprising:

looking up a link to the matching services; and

sending the link to the computing device.

4. The method of claim 1, further comprising:

sending the locator ID to a widget for execution by a third party server, the widget to display user action data.

5. The method of claim 1, further comprising:

receiving time, date and product data with the locator ID.

6. The method of claim 1, further comprising:

updating a user account with the locator ID.

7. The method of claim 1, further comprising:

correlating the locator ID with a retailer.

8. The method of claim 1, further comprising:

mapping the locator ID to a geographical location; and

displaying the geographical location.

9. A system comprising:

a capture device coupled to a computing device; and

a management server to receive a locator ID and a user ID from the capture device and provide a link, advertisement, or widget update based on a lookup of the locator ID and user ID.

10. The system of claim 9, further comprising:

a transmitter device to transmit the locator ID to the capture device.

11. The system of claim 9 wherein the capture device also stores a location, date, time, and product ID.

12. A machine readable storage medium, having instructions stored therein, which when executed cause a computer to perform a set of operations comprising:

receiving a locator ID and a user ID from a remote capture device through a separate computing device;

looking up matching services using the locator ID and the user ID; and

forwarding the locator ID and the user ID to the matching services.

13. The machine readable storage medium of claim 12, having further instructions stored therein, which when executed cause a computer to perform a set of operations further comprising:

looking up an advertisement based on the matching services; and

sending the advertisement to the computing device.

14. The machine readable storage medium of claim 12, having further instructions stored therein, which when executed cause a computer to perform a set of operations further comprising:

looking up a link to the matching services; and

sending the link to the computing device.

15. The machine readable storage medium of claim 12, having further instructions stored therein, which when executed cause a computer to perform a set of operations further comprising:

sending the locator ID to a widget for execution by a third party server, the widget to display user action data.

16. The machine readable storage medium of claim 12, having further instructions stored therein, which when executed cause a computer to perform a set of operations further comprising:

receiving time, date and product data with the locator ID.

17. The machine readable storage medium of claim 12, having further instructions stored therein, which when executed cause a computer to perform a set of operations further comprising:

updating a user account with the locator ID.

18. The machine readable storage medium of claim 12, having further instructions stored therein, which when executed cause a computer to perform a set of operations further comprising:

correlating the locator ID with a retailer.

19. The machine readable storage medium of claim 12, having further instructions stored therein, which when executed cause a computer to perform a set of operations further comprising:

mapping the locator ID to a geographical location; and

displaying the geographical location.