METHOD AND SYSTEM FOR SIMULATED PRODUCT EVALUATION VIA PERSONALIZING ADVERTISEMENTS BASED ON PORTRAIT IMAGES

• US 20100198683A1
• Filed: 11/25/2009
• Published: 08/05/2010
• Est. Priority Date: 02/02/2009
• Status: Active Grant

• Current Assignee: L'Oreal SA
• Original Assignee: ModiFace Incorporated (L'Oreal SA)
• Inventors: Aarabi, Parham
• Granted Patent: US 8,725,560 B2
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 90/00 Systems or methods specially adapted for administrative, commercial, financial, managerial or supervisory purposes, not involving significant data processing
• CPC Class Codes: G06V 40/165 using facial parts and geometric relationships

Abstract

Advertising method and system for creating a personalized advertisement, and for recommending a product being advertised. An uploaded facial photograph is received, the facial photograph including a plurality of facial features. At least one facial feature of the plurality of facial features is detected. Personal information may be extracted by analyzing the at least one detected facial feature. A product being advertised may be recommended, wherein the recommended product applies to a treatment related to the extracted personal information.

Claims

1. A method of creating a personalized advertisement comprising:

receiving an uploaded facial photograph, the facial photograph including a plurality of facial features;

detecting at least one facial feature of the plurality of facial features;

modifying the at least one facial feature; and

replacing the at least one facial feature with the modified at least one facial feature to create a modified facial photograph;

wherein the at least one facial feature is modified by simulating usage thereon of a product being advertised.

2. The method of claim 1 comprising receiving the uploaded photograph at an advertising website.

3. The method of claim 1 wherein the photograph is automatically uploaded from a user'"'"'s public photographs.

4. The method of claim 1 wherein the upload facial photograph and the modified facial photograph are used as part of the personalized advertisement for the product being advertised.

5. The method of claim 1 wherein the at least one facial feature comprises an eye region, and modifying the eye region comprises:

increasing the contrast of an original eye image within an eye box defining the eye region; and

blending the increased contrast eye image back into the original eye image using at least one selective blending mask applied to at least one pre-determined location of the eye box.

6. The method of claim 1 wherein the at least one facial feature comprises a lip region, and modifying the lip region comprises:

applying at least a partially translucent color overlay on an original lip image within a lip box defining the lip region, the color overlay being applied to recolor the lip image based on either a predetermined or user-selected color;

applying a predetermined gradient coloring mask;

applying a maximum filter such that if any blended pixel is darker by a predetermined threshold ranging between 50 to 100 per cent of the original pixel color, then the original pixel is used to recolor the lip image;

increasing the image contrast of the recolored lip image; and

blending the recolored increased contrast lip image back into the original lip image using at least one selective blending mask applied to a pre-determined location within the lip box.

7. A computer system comprising a memory, the memory having instructions stored thereon which when executed, cause the computer to implement the steps of claim 1.

8. The method of claim 1 further comprising modifying the at least one facial feature by simulating usage thereon of multiple products, colors, and styles being advertised.

9. The method of claim 1 comprising receiving the uploaded photograph at any one of the class of computers consisting of a mobile device and a computerized advertising kiosk.

10. The method of claim 1 wherein the at least one facial feature is detected using a feature detection method utilizing skin, color, edge and texture information to locate the skin, eyes, and the lips.

11. A method of recommending a product being advertised comprising:

receiving an uploaded facial photograph, the facial photograph including a plurality of facial features;

detecting at least one facial feature of the plurality of facial features;

extracting personal information by analyzing the at least one detected facial feature; and

recommending the product being advertised;

wherein the recommended product applies to a treatment related to the extracted personal information.

12. A computer system comprising a memory, the memory having instructions stored thereon, which when executed, cause the computer to implement the steps of claim 11.

13. The method of claim 11 wherein the extracted personal information relates to hair color.

14. The method of claim 11 wherein the extracted personal information relates to skin color.

15. The method of claim 11 wherein the extracted personal information relates to age.

16. The method of claim 11 wherein the extracted personal information relates to a facial feature selected from the set of facial features consisting of:

mouth openness, nose shape, lip shape and eye shape.

17. A method of recommending a service being advertised comprising:

receiving an uploaded facial photograph, the facial photograph including a plurality of facial features;

detecting at least one facial feature of the plurality of facial features;

extracting personal information by analyzing the at least one detected facial feature; and

recommending the product being advertised;

wherein the recommended service applies to a treatment related to the extracted personal information.

18. The method of claim 17 wherein the recommended service relates to an anti-aging treatment.

19. The method of claim 17 wherein the recommended service relates to a skin treatment.

20. A computer system comprising a memory, the memory having instructions stored thereon which when executed, cause the computer to implement the steps of claim 17.