METHOD, SYSTEM, OR APPARATUS FOR A TRUTHFUL PRICING SCHEME FOR A SELLER

• US 20100198688A1
• Filed: 02/03/2009
• Published: 08/05/2010
• Est. Priority Date: 02/03/2009
• Status: Abandoned Application

• Current Assignee: Excalibur IP, LLC (Acacia Research Corporation), Applied Materials Incorporated
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Vassilvitskii, Sergei, Gonen, Rica
• Application Number:
  US12/365,082
• Publication Number:
  US 20100198688A1
• Time in Patent Office: Days
• US Class Current: 705/14.54
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0283 Price estimation or determination
• CPC Class Codes: G06Q 30/04 Billing or invoicing
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

Embodiments of methods, apparatuses, or systems relating to truthful pricing schemes for a seller.

Claims

1. A method comprising:

accessing binary digital signals stored within a computing system memory, said binary digital signals representing information associated with a procurement set; and

determining a price to be paid to a seller in said procurement set for a particular advertising slot, said price being based, at least in part, on a buyer'"'"'s bid matched to said particular advertising slot in said procurement set and an advertisement parameter.

2. The method of claim 1, wherein said information associated with a procurement set comprises one or more buyer'"'"'s bids.

3. The method of claim 1, wherein said information associated with a procurement set comprises one or more seller'"'"'s costs.

4. The method of claim 1, wherein said information associated with a procurement set comprises at least said advertisement parameter;

and

wherein said advertisement parameter comprises at least one of a buyer advertisement parameter or a seller slot parameter.

5. The method of claim 1, further comprising ranking a plurality buyer'"'"'s bids in said procurement set in non-ascending rank.

6. The method of claim 5, further comprising ranking a plurality of seller'"'"'s costs in said procurement set in non-descending rank.

7. The method of claim 1, further comprising:

allocating said procurement set.

8. The method of claim 7, wherein said allocating said procurement set comprises matching a buyer'"'"'s bid with a seller'"'"'s cost.

9. The method of claim 7, wherein allocating said procurement set comprises establishing an efficient allocation.

10. The method of claim 1, further comprising:

determining a total price to be paid to a particular seller in said procurement set for all of said seller'"'"'s advertising slots, which if paid to said seller, is such that

11. The method of claim 1, wherein said procurement set comprises a procurement set of players in a sponsored search market.

12. The method of claim 1, wherein said sponsored search market comprises a syndicated sponsored search market.

13. An apparatus, comprising:

a seller pricing engine;

wherein said seller pricing engine is operatively enabled to determine a price to be paid to a seller in a procurement set for a particular advertising slot, wherein said price, if paid to said seller, is a function of a buyer'"'"'s bid matched to said particular advertising slot and an advertisement parameter.

14. The apparatus of claim 13, wherein said seller pricing engine is further operatively enabled to determine said advertisement parameter;

wherein said advertisement parameter comprises a function of at least one of a buyer advertisement parameter or a seller slot parameter.

15. The apparatus of claim 13, wherein said seller pricing engine is communicatively coupled to a network of computing platforms.

16. The apparatus of claim 13, wherein said seller pricing engine is operatively coupled to a sponsored search market engine.

17. The apparatus of claim 13, wherein said seller pricing engine is operatively coupled to one or more storage devices;

wherein said one or more storage devices are capable of storing one or more procurement sets.

18. An article, comprising:

a storage medium having instructions stored thereon;

said storage medium, if said instructions are executed, further instructing a computing platform access information associated with a procurement set; and

further instructing said computing platform to determine a price to be paid to a seller in said procurement set for a particular advertising slot, said price being based, at least in part, on a buyer'"'"'s bid matched to said particular advertising slot in said procurement set and an advertisement parameter.

19. The article of claim 18, wherein said advertisement parameter comprises a click-through rate.

20. The article of claim 18, further comprising:

further instructing said computing platform to determine a total price to be paid to a particular seller in said procurement set for all of said seller'"'"'s advertising slots, which if paid to said seller, is such that