Methods for Transmitting Multimedia Files and Advertisements

• US 20100198982A1
• Filed: 02/08/2010
• Published: 08/05/2010
• Est. Priority Date: 03/18/2008
• Status: Active Grant

• Current Assignee: Tamiras Per Pte Ltd LLC (Intellectual Ventures LLC)
• Original Assignee: Clarity Systems
• Inventors: Fernández, Alvaro
• Granted Patent: US 7,984,097 B2
• Time in Patent Office: Days
• US Class Current: 709/231
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 65/613 for the control of the source by the destination control signals issued by the client directed to the server or network components specially adapted for selective content distribution H04N21/637
• CPC Class Codes: H04L 65/762 at the source reformatting of additional data in video distribution servers H04N21/2355
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/6437 Real-time Transport Protocol [RTP]
• CPC Class Codes: H04N 21/6543 for forcing some client operations, e.g. recording remote booting in general G06F9/4416
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

In one implementation a method of transmitting a file having an advertising portion and a requested portion different from the advertising portion is provided. The method includes receiving a request to transmit the file, via a streaming protocol allowing non-sequential access, transmitting the advertising portion of the file, receiving a request to transmit a portion of the requested portion of the file prior to completing transmitting the advertising portion of the file, completing the transmission of the advertising portion of the file, and transmitting the requested portion of the file. In another implementation a method of transmitting streaming data from a server to the data storage medium of a device having a multimedia player is provided. The streaming data having at least one advertising-sponsored content portion and at least one associated obligatory advertising portion. Upon the server determining that the playing of all or part of the obligatory advertising portion is attempting to be avoided by the multimedia player, the server sends to the multimedia player or device a message with data storage medium control information for the purpose of inhibiting the advertising-sponsored content portion stored in the data storage medium from being played by multimedia player.

Claims

1. A method comprising transmitting in a streaming session from a server first streaming data to a data storage medium of a device having a multimedia player, the first streaming data comprising a first advertising-sponsored content portion and an associated first obligatory advertising portion, the first streaming data having a play sequence with the first obligatory advertising portion designated to precede the first advertising-sponsored content portion, upon the server detecting that the playing of all or part of the first obligatory advertising portion is attempting to be avoided by the multimedia player, the server sends to the device a message with data storage medium control information for the purpose of inhibiting the first advertising-sponsored content portion stored in the data storage medium from being played by the multimedia player.

2. A method according to claim 1, wherein the data storage medium is a cache.

3. A method according to claim 1, wherein the server communicates with the multimedia player using a version of the Real Time Streaming Protocol.

4. A method according to claim 2, wherein the data storage control information functions to cause the first advertising-sponsored content portion in the cache to be marked as expired.

5. A method according to claim 1, wherein the server inhibits the first advertising-sponsored content portion stored in the data storage medium from being played by the multimedia player by sending a message to the multimedia player indicating that the first advertising-sponsored content portion has expired.

6. A method according to claim 1, wherein the server maintains a time variable whose value is responsive to multimedia player navigation messages received in the server, the time variable capable of assuming a first value associated with a start time of the first obligatory advertising portion and a second value associated with an end time of the first obligatory advertising portion, the time variable being used by the server to determine when all or a part of the first obligatory advertising portion is attempting to be avoided by the multimedia player.

7. A method according to claim 6, wherein the server determines that all or a part of the obligatory advertising portion is attempting to be avoided by the multimedia player upon receiving a fast-forward, skip, or like navigation message from the multimedia player when the time variable has a value between the first value and the second value.

8. A method according to claim 6, wherein the first obligatory advertising portion has a normal play time, the time variable having an association with the normal play time of the first obligatory advertising.

9. A method according to claim 1, wherein the server maintains a time variable that is responsive to multimedia player navigation messages received in the server, the time variable capable of assuming a first value associated with a start time of the first obligatory advertising portion and a second value associated with the start time of the advertising-sponsored content portion, the time variable being used by the server to determine when all or a part of the first obligatory advertising portion is attempting to be avoided by the multimedia player.

10. A method according to claim 2, wherein the server sends to the device a cache control message that requires all or a portion of the first streaming data in the cache to be validated with the server upon the multimedia player sending a navigation message to the server.

11. A method according to claim 10, wherein upon detecting in the server that the playing of all or part of the first obligatory advertising portion is attempting to be avoided by the multimedia player, the server sends to the multimedia player a message in response to the navigation message that indicates all or a part of the first advertising-sponsored content portion stored in the cache is expired.

12. A method according to claim 1, wherein the first streaming data is transmitted from the server to the data storage medium in packets using a version of the RTP protocol.

13. A method according to claim 1, whereupon after sending the message with data storage medium control information, the server transmits to the data storage medium second streaming data using the same streaming session.

14. A method according to claim 13, wherein the second streaming data is the same as the first streaming data.

15. A method according to claim 13, wherein the second streaming data comprises the first advertising-sponsored content portion and an associated second obligatory advertising portion different from the first obligatory advertising portion.

16. A method according to claim 13, wherein the second streaming data comprises a content portion, a second advertising-sponsored content portion and a second obligatory advertising portion associated with the second advertising-sponsored content portion, the second streaming data having a play sequence with the content portion designated to precede the second obligatory advertising portion, the second obligatory advertising portion designated to precede the second advertising-sponsored content portion, the content portion and second advertising-sponsored content portion comprising at least substantially the same data as the first advertising-sponsored content portion.

17. A method according to claim 16, wherein the second obligatory advertising portion is the same as the first obligatory advertising portion.

18. A method comprising transmitting in a streaming session from a server first streaming data to a data storage medium of a device having a multimedia player, the first streaming data comprising a first advertising-sponsored content portion and an associated first obligatory advertising portion, the first streaming data having a play sequence with the first obligatory advertising portion designated to precede the first advertising-sponsored content portion when played by the multimedia player, the first obligatory advertising portion having a start time T1 and the first advertising-sponsored content portion having a start time T2, start time T1 and start time T2 each having an association with a normal play time of the obligatory advertising portion and advertising-sponsored content portion, respectively, when played by the multimedia player, the server maintaining a time variable that changes in response to multimedia player navigation messages received in the server so that the time variable maintains a known relationship with start time T1 and start time T2, the server maintaining a record derived from the time variable that comprises a value associated with the most advanced normal play time moment of the first streaming data by the multimedia player during the streaming session.

19. A method according to claim 18, wherein upon the server detecting that the playing of all or part of the first obligatory advertising portion is attempting to be avoided by the multimedia player, the server sends to the device a message with data storage medium control information for the purpose of inhibiting the first advertising-sponsored content portion stored in the data storage medium from being played by the multimedia player.

20. A method according to claim 18, wherein upon the server detecting that the playing of all or part of the first obligatory advertising portion is attempting to be avoided by the multimedia player, the server terminates transmitting the first streaming data.

21. A method according to claim 19, wherein the server uses the time variable and record to determine whether the playing of all or part of the first obligatory advertising portion is attempting to be avoided by the multimedia player.

22. A method according to claim 18, wherein the server sends to the device a message with data storage medium control information for the purpose of inhibiting the first advertising-sponsored content portion stored in the data storage medium from being played in the multimedia player when the server receives a fast-forward, skip, or like navigation message when the time variable indicates a normal play time moment of the first streaming data that is before start time T2.

23. A method according to claim 18, wherein the server permits the multimedia player to skip all or a portion of the obligatory advertising portion when the server receives a fast-forward, skip, or like navigation message when the record value indicates a normal play time moment of the first streaming data to be at or after start time T2.

24. A method according to claim 19, wherein the data storage medium is a cache.

25. A method according to claim 18, wherein the server communicates with the multimedia player using a version of the Real Time Streaming Protocol.

26. A method according to claim 24, wherein the data storage control information functions to cause the first advertising-sponsored content portion in the cache to be marked as expired.

27. A method according to claim 24, wherein the server inhibits the first advertising-sponsored content portion stored in the cache from being played in the multimedia player by sending a message to the multimedia player indicating that the first advertising-sponsored content portion has expired.

28. A method according to claim 27, wherein the server sends to the device a cache control message that requires all or a portion of the first streaming data in the cache to be validated with the server upon the multimedia player sending a navigation message to the server.

29. A method according to claim 18, wherein the first streaming data is transmitted from the server to the cache in packets using a version of the RTP protocol.

30. A method according to claim 21, whereupon after sending the message with data storage medium control information, the server transmits to the data storage medium second streaming data using the same streaming session.

31. A method according to claim 30, wherein the second streaming data is the same as the first streaming data.

32. A method according to claim 30, wherein the second streaming data comprises the first advertising-sponsored content portion and an associated second obligatory advertising portion different from the first obligatory advertising portion.

33. A method according to claim 30, wherein the second streaming data comprises a content portion, a second advertising-sponsored content portion and a second obligatory advertising portion associated with the second advertising-sponsored content portion, the second streaming data having a play sequence with the content portion designated to precede the second obligatory advertising portion, the second obligatory advertising portion designated to precede the second advertising-sponsored content portion, the content portion and second advertising-sponsored content portion comprising at least substantially the same data as the first advertising-sponsored content portion.

34. A method according to claim 33, wherein the second obligatory advertising portion is the same as the first obligatory advertising portion.

35. A method comprising:

transmitting from a first server first streaming data to a data storage medium of a device having a multimedia player, the first streaming data comprising an advertising-sponsored content portion,

transmitting from a second server second streaming data to the data storage medium, the second streaming data comprising an obligatory advertising portion associated with the advertising-sponsored content portion,

the first server and/or second server communicating with the device using a communications protocol that enables the first server and/or the second server to regulate, at least in part, the accessibility of at least part of the data storage medium by the multimedia player; and

upon detecting in the first server or the second server that the playing of all or part of the obligatory advertising portion is attempting to be avoided by the multimedia player, the first server or second server inhibits the advertising-sponsored content portion stored in the local memory from being played by the multimedia player.

36. A method according to claim 35, wherein the data storage medium is a cache.

37. A method according to claim 35, wherein the first server or second server inhibits the advertising-sponsored content portion stored in the data storage medium from being played in the multimedia player by sending a message to the device indicating that the advertising-sponsored content portion has expired.

38. A method according to claim 35, wherein the second server maintains a time variable value that is responsive to multimedia player navigation messages received in the server, the time variable capable of assuming a first value associated with a start time of the first obligatory advertising portion and a second value associated with an end time of the first obligatory advertising portion, the time variable being used by the server to determine when all or a part of the first obligatory advertising portion is attempting to be avoided by the multimedia player when a navigation message from the multimedia player is received in the second server.

39. A method according to claim 35, wherein the first streaming data and second streaming data are transmitted from the first and second servers, respectively, to the data storage medium in packets using a version of the RTP protocol.

40. A method according to claim 35, wherein the communications protocol is a version of the RTSP protocol.

41. A method comprising transmitting streaming data to a data storage medium of a device having a multimedia player, the streaming data comprising an advertising-sponsored content portion and an associated obligatory advertising portion, the obligatory advertising portion being first transmitted to the data storage medium;

and upon determining that the obligatory advertising portion has been played in the multimedia player, transmitting the advertising-sponsored content portion to the data storage medium.

42. A method according to claim 41, wherein the obligatory advertising portion is transmitted to the data storage medium by a first server and the advertising-sponsored content is transmitted to the data storage medium by a second server.

43. A method according to claim 41, wherein the data storage medium is a cache.

44. A method according to claim 41, wherein the streaming data is transmitted to the data storage medium in packets using a version of the RTP protocol.

45. A method comprising transmitting streaming data to a data storage medium of a device having a multimedia player, the streaming data comprising an advertising-sponsored content portion and an associated obligatory advertising portion, the obligatory advertising portion being first transmitted to the data storage medium;

and upon determining that the obligatory advertising portion has been played in the multimedia player, transmitting the advertising-sponsored content portion to the data storage medium upon receiving a play request from the multimedia player.

46. A method according to claim 45, wherein the data storage medium is a cache.

47. A method according to claim 45, wherein the streaming data is transmitted to the data storage medium in packets using a version of the RTP protocol.

48. A method comprising transmitting from a first server first streaming data to a data storage medium of a device having a multimedia player, the first streaming data comprising an obligatory advertising portion;

and upon determining that the obligatory advertising portion has been played in the multimedia player, transmitting from a second server second streaming data comprising an advertising-sponsored content portion to the data storage medium upon the second server receiving a play request from the multimedia player.

49. A method according to claim 48, wherein the data storage medium is a cache.

50. A method according to claim 48, wherein the first streaming data and second streaming data are transmitted to the data storage medium in packets using a version of the RTP protocol.

51. A method comprising transmitting streaming data to a data storage medium of a device having a multimedia player, the streaming data comprising an advertising-sponsored content portion and an associated obligatory advertising portion, the obligatory advertising portion being transmitted to the data storage medium at a first transmission rate and the advertising-sponsored content portion being transmitted to the data storage medium at a second transmission rate slower than the first transmission rate at least prior to all, or substantially all, of the obligatory advertising portion is played by the multimedia player.

52. The method according to claim 51 wherein the second transmission rate is sufficiently slow to permit the obligatory advertising to be entirely transmitted to the data storage medium and entirely played by the multimedia player prior to the entire advertising-sponsored content portion being transmitted to the data storage medium.

53. A method according to claim 51, wherein the transmission rate of the advertising-sponsored content portion changes in response to the play control mode of the multimedia player.

54. A method according to claim 53, wherein the play control mode of the multimedia player comprises a stop mode and/or a pause mode, the transmission of the advertising-sponsored content being stopped or paused when the play control mode of the multimedia player is determined to be stop mode and/or pause mode.

55. A method according to claim 51, wherein the second transmission rate increases when the obligatory advertising portion is determined to have been entirely played by the multimedia player.

56. A method according to claim 51, wherein the obligatory advertising portion is transmitted to the data storage medium from a first server and the advertising-sponsored content is transmitted to the data storage medium from a second server.

57. A method according to claim 51, wherein the data storage medium is a cache.

58. A method according to claim 51, wherein the streaming data is transmitted to the data storage medium in packets using a version of the RTP protocol.