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METHODS AND APPARATUS FOR USING LOCATION INFORMATION TO MANAGE SPILLOVER IN AN AUDIENCE MONITORING SYSTEM

  • US 20100199296A1
  • Filed: 04/09/2010
  • Published: 08/05/2010
  • Est. Priority Date: 09/27/2004
  • Status: Active Grant
First Claim
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1. A method of detecting spillover to generate media monitoring information, comprising:

  • receiving a first location signal and a second location signal substantially simultaneously at a portable metering device, wherein the first location signal is emitted via a first device located at a first location and includes a first signal characteristic associated with the first location, and wherein the second location signal is emitted via a second device located at a second location and includes a second signal characteristic associated with the second location;

    selecting the first location signal or the second location signal based on the first and second signal characteristics; and

    generating media monitoring information based on the selected signal.

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