SYSTEM AND METHOD FOR APPLYING IN-DEPTH DATA MINING TOOLS FOR PARTICIPATING WEBSITES

• US 20100205024A1
• Filed: 10/29/2009
• Published: 08/12/2010
• Est. Priority Date: 10/29/2008
• Status: Abandoned Application

• Current Assignee: LivePerson Incorporated
• Original Assignee: LivePerson Incorporated
• Inventors: Nechmad, Shahar, SHACHAR, HAGGAI
• Application Number:
  US12/608,117
• Publication Number:
  US 20100205024A1
• Time in Patent Office: Days
• US Class Current: 705/7
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0204 Market segmentation
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

A method for enabling a Website to provide a ranking formula for data relevant to visitor activities. The method includes aggregating the data, monetizing the activity data and correlating the data, such that information is derived to enable a desired expansion of at least one designated activity. Another method is disclosed for managing an ad campaign for a Website based a visitor'"'"'s previous activities. This second method includes analyzing a visitor'"'"'s behavior resulting in observations such as that a visitor is a gadget-lover or is interested in babies'"'"' accessories. The method also includes tagging a visitor'"'"'s profile with the respective observation, deciding by the Website as to the demographic factor to be targeted for an ad. For example, if the Website is selling chairs, people are located who are building new houses or who are interested in furnishings. Finally the most relevant ads are served to each visitor according to his profile.

Claims

1. A method for enabling an advertising Website to provide a ranking formula for data relevant to visitor activities performed at the Website, said method comprising:

aggregating said activity data, said aggregating comprising;

choosing a procedure by a Website operator, which clusters said activity data, said activity data comprising at least one of;

clicks indicating visitor general behavior relative to an advertisement of the Website;

clicks on an advertisement;

clicks for receiving product purchase information;

clicks representing the amount of time the visitor was at the Website and the advertisement was in view;

clicks representing posted comments on a particular advertised product or service; and

clicks representing recommendations posted to friends; and

entering said activity data;

monetizing said activity data wherein said Website operator chooses a unit of measure comprising one of at least dollars and seconds; and

correlating the data, said correlating comprising at least one of;

finding correlations for chosen activity data;

finding at least one graph similar to the graph of a particular chosen activity data; and

establishing the correlation of said at least one graph found;

creating a ranking formula; and

forming a series of correlations between a number of said activities according to the degree of strength of the correlations,

such that information is derived to enable a desired expansion of said at least one chosen activity.

2. A method for managing an ad campaign for a Website based on a visitor'"'"'s previous activities, said method comprising:

analyzing a visitor'"'"'s behavior;

tagging the profile of each visitor with the respective observation of said visitor'"'"'s behavior;

deciding by a Website operator on a demographic factor to be targeted for an ad; and

serving the most relevant ads to each visitor.

3. The method of claim 2, further comprising providing actionable reports enabling Websites to improve at least one of conversion rate, ROI, engagement and time on site.

4. The method of claim 2, further comprising detecting trends and anomalies.

5. The method of claim 4 said method further comprising compiling actionable reports based on trends and anomalies.

6. The method of claim 2, further comprising developing a ranking formula.

7. The method of claim 2, wherein said analyzing results in observations that a user has tendencies such as he/she is a gadget-lover or is interested in babies'"'"' accessories.

8. The method of claim 4, wherein said detecting trends and anomalies further comprises coordinating with at least one of Flash, AJAX, and Silverlight applications.

9. The method of claim 2 wherein said serving further comprises reformulating a current advertisement on the Website in light of said visitor'"'"'s behavior.

10. A system for managing an ad campaign for a Website based on a visitor'"'"'s previous activities, said system comprising:

a 2-way application programmer interface (API) enabling visitor interaction;

a Web server to receive log activity (LA) packets from all subscribing entities, said LA packets comprising visitor'"'"'s ID, activity type and content and an arbitrary weight;

at least one packaging module to collect said LA packets into an XML file for insertion in a relational database;

a data warehouse to format and store all activity information for rapid access and retrieval by an Online Analytical Processing (OLAP) cube of an OLAP engine; and

an OLAP engine to provide quick insightful answers to multi-dimensional analytical queries about visitor activities,

thereby enabling the Website to be alert-based, dynamic and automatically changed based on current metrics and insights, in turn based on one of at least the ability to show ads and push specific content relevant to a visitor'"'"'s interests.

11. The system of claim 10, further comprising means for providing actionable reports enabling Websites to improve at least one of conversion rate, ROI, engagement and time on site.

12. The system of claim 10, further comprising means for detecting trends and anomalies.

13. The system of claim 12 said method further comprising means for compiling actionable reports based on trends and anomalies.

14. The system of claim 10, further comprising means for developing a ranking formula.

15. The system of claim 10, wherein said OLAP engine provides observations that a user has tendencies such as he/she is a gadget-lover or is interested in baby accessories.

16. The system of claim 12, wherein said means for detecting trends and anomalies coordinates with at least one of Flash, AJAX, and Silverlight applications.