System and method for improving retail store customer loyalty
First Claim
1. A system for improving retail store customer loyalty comprising :
- (a) a plurality of coupon box web parts, (b) a plurality of incentive offer container web parts, (c) a plurality of rewards container web parts, (d) a plurality of shopping planner web parts, (e) a store map web part, (f) a plurality of online shopping web parts, (g) a plurality of advertising web parts, (h) a plurality of shopping budget web parts, (i) a plurality of family nutrition and health management web parts, (j) a plurality of event planning web parts, (k) a plurality of alert web parts, (l) a plurality of special interests web parts, (m) a document upload web part, (n) a plurality of content search map web parts, (o) a plurality of contact web parts, and (p) a plurality of message web parts, whereby retailers, product suppliers, and service providers can share resources to communicate with customers directly and to provide customized products and services to improve customer shopping experience, and in turn to improve customer loyalty.
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Abstract
A system and method for improving and maintaining retail store customer loyalty through providing customers with quality services, timely assistances, and conveniences in all stages of product shopping. The system provides a web parts based collaborative online platform for retailers, product manufacturers, and service providers to share resources, distribute coupons, promote products and services, and communicate with customers. It further provides shopping assistances to help customers selectively receive coupons, redeem coupons online, build shopping lists online, retrieve shopping list and shopping reminders, find product shelf locations, place online orders, and manage budgets and nutrition. The system has the capability to collect customer shopping activity data, automatically analyze customer product purchase preferences, recommend products and services, and deliver relevant coupons and advertisements to customers.
41 Citations
20 Claims
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1. A system for improving retail store customer loyalty comprising :
- (a) a plurality of coupon box web parts, (b) a plurality of incentive offer container web parts, (c) a plurality of rewards container web parts, (d) a plurality of shopping planner web parts, (e) a store map web part, (f) a plurality of online shopping web parts, (g) a plurality of advertising web parts, (h) a plurality of shopping budget web parts, (i) a plurality of family nutrition and health management web parts, (j) a plurality of event planning web parts, (k) a plurality of alert web parts, (l) a plurality of special interests web parts, (m) a document upload web part, (n) a plurality of content search map web parts, (o) a plurality of contact web parts, and (p) a plurality of message web parts, whereby retailers, product suppliers, and service providers can share resources to communicate with customers directly and to provide customized products and services to improve customer shopping experience, and in turn to improve customer loyalty.
- View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method of assisting customers building shopping lists comprising:
- (a) providing said customers a plurality of shopping list templates through user configurable shopping planner web parts, (b) providing means for allowing said customers to build shopping lists from said templates and save said shopping lists, (c) providing means for allowing said customers to set product purchase frequency and reminders, and (d) providing product recommendations to said customers while said customers are building their shopping lists.
- View Dependent Claims (12, 13, 14)
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15. A method of constructing a customer'"'"'s product purchase preference profile comprising the steps of:
- (a) defining multi-dimensional metrics presenting product price level, customer lifestyle, and product purchase decision making behavior;
(b) defining a scale for each dimension of said metrics;
(c) assigning a score for each level of said scale;
(d) assigning scores for each dimension of each product, each customer preference setting parameter, and each customer product purchase decision making behavior based on predefined rules;
(e) building a multi-dimensional metric data set corresponding to said multi-dimensional metrics for each customer according to customer'"'"'s purchased products, web part settings, and product purchase decision making behavior, (e) adding the scores of each product, each customer preference setting parameter, and each customer product purchase decision making behavior to each corresponding dimensions of said multi-dimensional metric data set, and finally (f) averaging the scores of each dimension of the data set for said customer, (g) saving the average scores of each dimension of said multi-dimensional metric data set as said customer'"'"'s product purchase preference profile. - View Dependent Claims (16)
- (a) defining multi-dimensional metrics presenting product price level, customer lifestyle, and product purchase decision making behavior;
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17. A method of assisting a customer to locate shelf locations of products during in-store shopping comprising providing one of the following instructions:
- (a) a store map visually displaying said shelf locations of products in said customer'"'"'s shopping list, (b) text messages listing said shelf locations of products in said customer'"'"'s shopping list, and (c) voice messages narrating said shelf locations of products in said customer'"'"'s shopping list, said instructions being delivered to said customer based on the connection type initiated by the requesting device used by said customer.
- View Dependent Claims (18)
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19. A method of delivering customized coupons to a customer'"'"'s coupon boxes comprising:
- (1) providing each customer one or more coupon boxes;
(2) providing means for allowing said customer to set personal preferences in said coupon boxes; and
(3) delivering relevant coupons to said coupon boxes according to said customer'"'"'s coupon box settings and said customer'"'"'s product purchase preference profile, (4) providing means for allowing said customer to select, sort, redeem, and delete said coupons online, and (5) deleting expired coupons from said customer'"'"'s coupon boxes according to said customer'"'"'s coupon boxes settings. - View Dependent Claims (20)
- (1) providing each customer one or more coupon boxes;
Specification