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ADVERTISEMENT MANAGEMENT FOR LIVE INTERNET MULTIMEDIA CONTENT

  • US 20100205049A1
  • Filed: 02/12/2009
  • Published: 08/12/2010
  • Est. Priority Date: 02/12/2009
  • Status: Active Grant
First Claim
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1. A client device for managing advertisements for a live event, wherein multimedia content of the live event is scheduled to be played at a specified point in time, wherein the multimedia content comprises one or more advertisement breaks in the multimedia content, each having a scheduled start time and a scheduled duration, the client device comprising:

  • a computing device including,a network connection to the Internet; and

    a media player operating on the computing device, including an advertisement manager,the media player to receive the multimedia content over the network connection for playback on the media player,the media player to receive a first advertisement marker that indicates a first start time and a first scheduled duration of a first advertisement break,the advertisement manager to adjust the first scheduled duration to a first adjusted duration that is different than the first scheduled duration; and

    the advertisement manager to select one or more advertisements for playback on the client device to fill the first adjusted duration of the first advertisement break, instead of the first scheduled duration.

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