INCENTIVE MARKETING WITH A CONTEXT-ENRICHED MESSAGE
First Claim
1. A method comprising:
- providing a message generated with a computing device;
determining a context of the computing device pertaining to a message component;
linking a context data derived from the context with the message component; and
providing an ad message related to at least one of the context of the computing device and the message component.
1 Assignment
0 Petitions
Accused Products
Abstract
Disclosed are a system, method, and article of manufacture of incentive marketing with a context-enriched message. In one embodiment, a message is generated with a computing device. A context of the computing device pertaining to a message component is determined. A context data derived from the context is linked with the message component. An ad message related to at least one of the context of the computing device and the message component is provided. The ad message may be associated with the message. The message and the ad message may be communicated to a recipient computing device. The ad message and the message may be rendered with a user interface.
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Citations
28 Claims
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1. A method comprising:
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providing a message generated with a computing device; determining a context of the computing device pertaining to a message component; linking a context data derived from the context with the message component; and providing an ad message related to at least one of the context of the computing device and the message component. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A computer-implemented method comprising:
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parsing a message with a server; obtaining a context data pertaining to an clement of the message; associating the context data with the element of the message; and obtaining an announcement pertaining to at least one of the context data and the element of the message. - View Dependent Claims (13, 14, 15, 16, 17, 18)
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19. A computerized system comprising:
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a context manager component that determines a mobile-device context; a message manager component that determines a meaning of an message element pertaining to the mobile-device context; and an incentive-marketing component that provides an advertisement and links the advertisement to the message element according to the mobile-device context. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26)
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- 27. A computer-implemented method comprising linking an advertisement with a message according to a mobile-device context.
Specification