USER GENERATED TARGETED ADVERTISEMENTS
First Claim
1. A method, comprising:
- receiving a selection from a user to initiate a targeted advertisement;
receiving advertisement content to incorporate in the targeted advertisement;
receiving one or more selections of recipients to receive the targeted advertisement;
generating a program grid for display from which a television program and advertisement time slot in which to display the targeted advertisement for viewing by the recipients is selected; and
receiving confirmation to purchase the targeted advertisement for delivery to the recipients to initiate the targeted advertisement being displayed for viewing during the selected television program and advertisement time slot.
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Accused Products
Abstract
User generated targeted advertisements is described. In embodiments, a selection of an advertisement template for a targeted advertisement can be received when initiated by a user. Advertisement content to incorporate in the advertisement template can be received, as well as selections of recipients to receive the targeted advertisement. A program grid can be generated for display from which a television program and advertisement time slot can be selected to display the targeted advertisement for viewing. Confirmation to purchase the targeted advertisement for delivery to the recipients can also be received to initiate the targeted advertisement being displayed for viewing during the selected television program and advertisement time slot.
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Citations
20 Claims
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1. A method, comprising:
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receiving a selection from a user to initiate a targeted advertisement; receiving advertisement content to incorporate in the targeted advertisement; receiving one or more selections of recipients to receive the targeted advertisement; generating a program grid for display from which a television program and advertisement time slot in which to display the targeted advertisement for viewing by the recipients is selected; and receiving confirmation to purchase the targeted advertisement for delivery to the recipients to initiate the targeted advertisement being displayed for viewing during the selected television program and advertisement time slot. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method, comprising:
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receiving an advertisement template and advertisement content that is selected by a user for a targeted advertisement; communicating the advertisement content for the targeted advertisement to one or more client devices that each correspond to a recipient that is selected by the user to receive the targeted advertisement; and communicating advertisement triggering data to the one or more client devices, the advertisement triggering data indicating when to initiate the targeted advertisement being displayed for viewing at a client device during a selected television program and advertisement time slot. - View Dependent Claims (10, 11)
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12. A targeted advertisement system, comprising:
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an advertisement creation interface via which a content distributor is configured to receive a user selection to initiate a targeted advertisement, and receive advertisement content to incorporate in the targeted advertisement; an advertisement management interface via which the content distributor is configured to receive one or more selections of recipients to receive the targeted advertisement, and receive confirmation to purchase the targeted advertisement; and a content distribution system configured to communicate the advertisement content for the targeted advertisement to one or more client devices that each correspond to a recipient that is selected to receive the targeted advertisement, and communicate advertisement triggering data to the one or more client devices to indicate when to initiate a display of the targeted advertisement for viewing. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
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Specification