SYSTEMS AND METHODS FOR PROVIDING ADVERTISEMENTS IN A FANTASY SPORTS CONTEST APPLICATION

• US 20100210331A1
• Filed: 04/29/2010
• Published: 08/19/2010
• Est. Priority Date: 10/15/2001
• Status: Active Grant

• Current Assignee: Rovi Technologies Corporation (Adeia Inc.)
• Original Assignee: Rovi Technologies Corporation (Adeia Inc.)
• Inventors: Hughes, Patrick J., Barber, Dave
• Granted Patent: US 8,505,045 B2
• Time in Patent Office: Days
• US Class Current: 463/4
• CPC Class Codes: A63F 13/00 Video games, i.e. games using an electronically generated display having two or more dimensions gaming systems which provide a financial reward G07F17/32
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: A63F 13/79 involving player-related data, e.g. identities, accounts, preferences or play histories
• CPC Class Codes: G06Q 10/02 Reservations, e.g. for tickets, services or events
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/26241 involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
• CPC Class Codes: H04N 21/4781 Games
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

Systems and methods are presented for presenting advertisements to users of a fantasy sports contest application. Advertisements are displayed in conjunction with fantasy sports contest information and may be interactive in nature. The advertisements may be used to inform the user of prizes being awarded for performance in the fantasy sports contest, including prizes being awarded for performing in an instant scoring opportunity based on real-time action in a related sports broadcast. The advertisements may be intelligently scheduled around certain events in a related sports broadcast to take advantage of user purchasing habits. The advertisements may be selected according to a user profile. The user profile may include information on the user'"'"'s demonstrated interests, which may be determined using the user'"'"'s preferences in the fantasy contest, prior television viewing habits, and other suitable information. The advertisements may be targeted to the user'"'"'s specific geographic location. The advertisements may also be used to inform a user of an awarded prize, and to enable the user to claim the awarded prize.

Claims

1. A method for providing advertisements on a display screen to a user using a fantasy sports contest application, the method comprising:

displaying on the display screen fantasy sports contest information for an instant scoring opportunity that prompts the user to predict the outcome of an event displayed in a television broadcast related to a fantasy sports contest;

displaying on the display screen, simultaneously with the fantasy sports contest information, an advertisement; and

providing, using the advertisement, prize information associated with the instant scoring opportunity.

2. The method of claim 1 wherein displaying the advertisement comprises displaying an interactive advertisement.

3. The method of claim 1 wherein displaying fantasy sports contest information comprises displaying fantasy sports contest information related to a requirement for winning the prize in the instant scoring opportunity.

4. The method of claim 1 further comprising displaying on the display screen, simultaneously with the fantasy sports contest information and the advertisement, the television broadcast related to the fantasy sports contest.

5. The method of claim 1 further comprising enabling the user to claim the prize through the advertisement.

6. The method of claim 5 further comprising providing at least one of a PIN or password to the user for claiming the prize.

7. A computer readable medium encoded with machine-readable instructions for providing advertisements on a display screen to a user of a fantasy sports contest application, the machine-readable instructions comprising:

displaying on the display screen fantasy sports contest information for an instant scoring opportunity that prompts the user to predict the outcome of an event displayed in a television broadcast related to a fantasy sports contest;

displaying on the display screen, simultaneously with the fantasy sports contest information, an advertisement; and

providing, using the advertisement, prize information associated with the instant scoring opportunity.

8. The computer readable medium of claim 7 wherein the machine-readable instructions for displaying the advertisement comprises machine-readable instructions for displaying an interactive advertisement.

9. The computer readable medium of claim 7 wherein the machine-readable instructions for displaying fantasy sports contest information comprises machine-readable instructions for displaying fantasy sports contest information related to a requirement for winning the prize in the instant scoring opportunity.

10. The computer readable medium of claim 7 further comprising machine-readable instructions for displaying on the display screen, simultaneously with the fantasy sports contest information and the advertisement, the television broadcast related to the fantasy sports contest.

11. The computer readable medium of claim 7 further comprising machine-readable instructions for enabling the user to claim the prize through the advertisement.

12. The computer readable medium of claim 11 further comprising machine-readable instructions for providing at least one of a PIN or password to the user for claiming the prize.

13. A system for providing advertisements on a display device to a user using a fantasy sports contest application, the system comprising:

a user input device;

a user output device comprising the display device; and

processing circuitry configured to;

display on the display device fantasy sports contest information for an instant scoring opportunity that prompts the user to predict the outcome of an event displayed in a television broadcast related to a fantasy sports contest;

display on the display device, simultaneously with the fantasy sports contest information, an advertisement; and

provide, using the advertisement, prize information associated with the instant scoring opportunity.

14. The system of claim 13 wherein the processing circuitry configured to display the advertisement comprises processing circuitry configured to display an interactive advertisement.

15. The system of claim 13 wherein the processing circuitry configured to display fantasy sports contest information comprises processing circuitry configured to display fantasy sports contest information related to a requirement for winning the prize in the instant scoring opportunity.

16. The system of claim 13 wherein the processing circuitry is further configured to display on the display device, simultaneously with the fantasy sports contest information and the advertisement, the television broadcast related to the fantasy sports contest.

17. The system of claim 13, wherein the processing circuitry is further configured to enable the user to claim the prize through the advertisement.

18. The system of claim 17, wherein the processing circuitry is further configured to provide at least one of a PIN or password to the user for claiming the prize.