METHOD AND APPARATUS FOR ADVERTISING ON A MOBILE GAMING DEVICE

• US 20100211431A1
• Filed: 02/13/2009
• Published: 08/19/2010
• Est. Priority Date: 02/13/2009
• Status: Active Grant

• Current Assignee: CFPH LLC (Cantor Fitzgerald, L.P.)
• Original Assignee: CFPH LLC (Cantor Fitzgerald, L.P.)
• Inventors: Burman, Kevin, Papaageorgiou, Antonio, Milker, Mark, Lutnick, Howard W., Gelman, Geoffrey M., Alderucci, Dean P.
• Granted Patent: US 8,688,517 B2
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0209 Incentive being awarded or redeemed in connection with the playing of a video game
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 50/34 Betting or bookmaking, e.g. Internet betting
• CPC Class Codes: G07F 17/3223 Architectural aspects of a gaming system, e.g. internal configuration, master/slave, wireless communication
• CPC Class Codes: G07F 17/3227 Configuring a gaming machine, e.g. downloading personal settings, selecting working parameters

Abstract

In various embodiments, promotions are featured on mobile gaming devices.

Claims

1. A method comprising:

receiving data based on which a first promotion associated with a first advertiser may be displayed on a mobile gaming device, in which the data includes a first set of criteria identifying when the first promotion should be displayed;

receiving data based on which a second promotion associated with a second advertiser may be displayed on the mobile gaming device, in which the data includes a second set of criteria identifying when the second promotion should be displayed;

identifying a set of criteria that occur on the mobile device, in which the set of criteria meet the first set of criteria and the second set of criteria;

determining if the first advertiser is a competitor of the second advertiser;

if the first advertiser is a competitor of the second advertiser, displaying only one of the first and the second promotions on the mobile device.

2. The method of claim 1, further comprising:

if the first advertiser is not a competitor of the second advertiser, displaying both the first and the second promotions on the mobile device.

3. The method of claim 1, in which the first and second set of criteria include at least one of:

an event happening on the mobile gaming device, demographic information about a player of the mobile gaming device, and a location of the mobile gaming device.

4. The method of claim 1, further comprising receiving an indication from the first advertiser that the second advertiser is a competitor.

5. The method of claim 1, further comprising receiving an indication from the second advertiser that the first advertiser is a competitor.

6. A method comprising:

receiving an indication of a location of a first mobile gaming device that is operated by a first player;

receiving an indication of a change in the location of the first mobile gaming device;

based on the location and the change in the location, identifying an path for the first player, in which the path includes an estimated path along which the player may travel; and

transmitting data to a first device along the path, in which the data instructs the device to display a promotion directed at the player.

7. The method of claim 6, in which the estimated path includes a distance that the player is likely to travel within a predetermined period of time.

8. The method of claim 6, in which identifying the path includes identifying the path based on historical data of paths along which the player has traveled in the past.

9. The method of claim 6, in which identifying the path includes identifying the path based on historical data of paths along which other players have traveled in the past.

10. The method of claim 6, further comprising:

identifying a plurality of devices along the path;

identifying a direction in which each of the plurality of devices faces;

and selecting the device from the plurality device based, at least in part, on the direction that the device faces.

11. The method of claim 10, in which the direction that the device faces includes a direction that is along the path toward the player.

12. The method of claim 6, in which the device includes at least one of a slot machine, a monitor, a kiosk, and a ticker.

13. A method comprising:

receiving an indication of a plurality of locations of a first mobile gaming device that is operated by a first player;

receiving an indication of a plurality of locations of a second mobile gaming device that is operated by a second player;

determining if the first plurality of locations and the second plurality of locations correlate;

if the first plurality and second plurality of locations correlate, determining that the first player and the second player are related; and

if the first player and the second player are determined to be related, directing a promotion to at least one of the first player and the second player based on the relationship between the first player and the second player.

14. The method of claim 13, further comprising determining a type of relationship based on at least one of demographic information about at least one of the first and the second player, and hotel accommodation information about at least one of the first and the second player;

and in which directing the promotion includes directing the promotion based on the type of relationship.

15. The method of claim 13, further comprising receiving an indication of a movement of at least one of the first mobile gaming device and the second mobile gaming device, and in which directing the promotion includes directing the promotion based on the movement.

16. The method of claim 15, in which the movement includes at least one of a movement that brings the mobile gaming device closer together, and a movement that brings the mobile gaming device farther apart.

17. The method of claim 13, in which directing the promotion includes at least one directing the promotion to both the first and the second player, directing the promotion to the first player, in which the promotion is related to the second player, and directing the promotion to the second player, in which the promotion is related to the first player.