Method and System for Providing Popular Content

• US 20100211432A1
• Filed: 02/13/2009
• Published: 08/19/2010
• Est. Priority Date: 02/13/2009
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Yi, Jeonghee, Davis, Marc, Maghoul, Farzin, Yiu, Paul
• Application Number:
  US12/370,860
• Publication Number:
  US 20100211432A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls

Abstract

Systems and methods for providing popular content are disclosed. Generally, a request for popular content is received from a device. The request for popular content includes at least one parameter associated with users that previously accessed the popular content. A popularity module identifies the popular content based on a frequency of users associated with the at least one parameter accessing the popular content. The identified popular content is then served to the device.

Claims

1. A method for providing popular content, the method comprising:

receiving a request for popular content from a device, the request for popular content comprising at least one parameter associated with users that previously accessed the popular content;

identifying the popular content based on a frequency of users associated with the at least one parameter accessing the popular content; and

serving the identified popular content to the device.

2. The method of claim 1, wherein identifying the popular content comprises:

identifying the popular content based on a number of times users associated with the at least one parameter requested the popular content.

3. The method of claim 1, wherein identifying the popular content comprises:

identifying the popular content based on a number of times users associated with the at least one parameter viewed the popular content.

4. The method of claim 1, wherein identifying the popular content comprises:

identifying the popular content based on at least one of user interactions with content, lengths of user interactions with content, an annotation of content, popularity of annotations over time, or user communications associated with content.

5. The method of claim 1, wherein the at least one parameter comprises a geographic location.

6. The method of claim 1, wherein the at least one parameter comprises a period of time.

7. The method of claim 1, wherein the at least one parameter comprises a demographic of a user.

8. The method of claim 1, wherein the request for popular content further comprises a requested content type.

9. The method of claim 8, wherein the requested content type comprises at least one of a mobile webpage, a news article, a restaurant listing, a movie listing, and an object on a webpage.

10. The method of claim 1, wherein the device is a mobile device.

11. The method of claim 1, further comprising:

adjusting a ranking of the identified popular content based on at least one property associated with a user that submitted the request for popular content to provide the identified popular content in a contextually relevant manner.

12. A computer-readable storage medium comprising a set of instructions for providing popular content, the set of instructions to direct a processor to perform acts of:

receiving a request for popular content from a device, the request for popular content comprising at least one parameter associated with users that previously accessed the popular content;

identifying the popular content based on a frequency of users associated with the at least one parameter accessing the popular content; and

serving the identified popular content to the device.

13. The computer-readable storage medium of claim 12, wherein identifying the popular content comprises:

identifying the popular content based on a number of times users associated with the at least one parameter requested the popular content.

14. The computer-readable storage medium of claim 12, wherein identifying the popular content comprises:

identifying the popular content based on a number of times users associated with the at least one parameter viewed the popular content.

15. The computer-readable storage medium of claim 14, wherein identifying the popular content comprises:

identifying the popular content based on at least one of user interactions with content, lengths of user interactions with content, an annotation of content, popularity of annotations over time, or user communications associated with content.

16. The computer-readable storage medium of claim 12, wherein the at least one parameter comprises at least one of a geographic location, a period of time, and a demographic of an user.

17. The computer-readable storage medium of claim 12, wherein the request for popular content further comprises a requested content type.

18. The computer-readable storage medium of claim 17, wherein the requested content type comprises at least one of a mobile webpage, a news article, a restaurant listing, a movie listing, and an object on a webpage.

19. The computer-readable storage medium of claim 12, further comprising a set of instructions to direct the processor to perform acts of:

adjusting a ranking of the identified popular content based on at least one property associated with a user that submitted the request for popular content to provide the identified popular content in a contextually relevant manner.

20. A system for providing popular content, the system comprising:

at least one server comprising a popularity module running in conjunction with at least one processor of the at least one server, the popularity module configured to;

receive a request for popular content, the request for popular content comprising at least one parameter associated with users that previously accessed the popular content

identify the popular content based on a frequency of users associated with the at least one parameter accessing the popular content; and

serve the identified popular content to a device.

21. The system of claim 20, wherein to identify the popular content, the popularity module is further operative to identify the popular content based on a number of times users associated with the at least one parameter requested the popular content.

22. The system of claim 20, wherein to identify the popular content, the popularity module is further operative to identify the popular content based on a number of times users associated with the at least one parameter viewed the popular content.

23. The system of claim 20, wherein to identify the popular content, the popularity module is further operative to identify the popular content based on at least one of user interactions with content, lengths of user interactions with content, an annotation of content, popularity of annotations over time, or user communications associated with content.

24. The system of claim 20, wherein the at least one parameter comprises at least one of a geographic location, a period of time, and a demographic of an user.

25. The system of claim 20 wherein the request for popular content further comprises a requested document type, the requested document type comprising at least one of a mobile webpage, a news article, a restaurant listing, a movie listing, and an object on a webpage.