METHOD AND APPARATUS FOR TRACKING INTERACTIVE EVENTS RELATED TO ADVERTISING
First Claim
Patent Images
1. A method for interactive advertising, the method comprising:
- communicating, to an application on an electronic device, a message including advertising content and at least one of an interactive mechanism and an action code; and
receiving, from the application, a metric report including an identifier, the identifier indicating that an event corresponding to the interactive mechanism has occurred relative to the advertising content.
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Abstract
A method and apparatus for use in a network in a mobile environment provides tracking of interactive events related to electronic advertisements. An application running on the network provides a listing of interactive capabilities to a tracking application, also running on the network. The tracking application identifies interactive events of interest and assigns event codes to these events. During operation, the application reports these events to the tracking application.
27 Citations
32 Claims
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1. A method for interactive advertising, the method comprising:
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communicating, to an application on an electronic device, a message including advertising content and at least one of an interactive mechanism and an action code; and receiving, from the application, a metric report including an identifier, the identifier indicating that an event corresponding to the interactive mechanism has occurred relative to the advertising content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for interactive advertising, the method comprising:
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receiving, at an application on an electronic device, a message from an advertising server, the message including advertising content and at least one of an interactive mechanism and an action code; and communicating, from the application to the advertising server, a metric report including an identifier indicating that an event corresponding to the interactive mechanism has occurred relative to the ad content. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17)
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18. A method for interactive advertising, the method comprising:
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receiving a communication at an application on an electronic device, the communication being from an ad engine on the electronic device and including advertising content and at least one of an interactive mechanism and an action code associated with the ad content; displaying an advertisement based on the advertising content; receiving an input invoking the interaction mechanism associated with the advertising content; and providing, to the ad engine, a metric report containing an identifier indicating that an event corresponding to the interactive mechanism has occurred relative to the advertising content. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25)
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26. A method for interactive advertising, the method comprising:
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receiving at an application server, a message from an Ad Server, the message including advertising content and at least one of an interactive mechanism and an action code; and sending, from the application server, a metric report to the Ad Server, the metric report including an identifier indicating that an event corresponding to the interactive mechanism has occurred relative to the advertising content. - View Dependent Claims (27, 28, 29, 30, 31, 32)
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Specification