WEB-BASED ORGANIZATION OF ONLINE ADVERTISING CONTENT

• US 20100211621A1
• Filed: 02/19/2009
• Published: 08/19/2010
• Est. Priority Date: 02/19/2009
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Virkar, Ameya, Ho, Treven, Wang, Johnny, Harris, Graham S.T., Hariharan, Vivek
• Application Number:
  US12/388,937
• Publication Number:
  US 20100211621A1
• Time in Patent Office: Days
• US Class Current: 707/829
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system, method, and computer program product are provided that enable organization of online advertising content, such as online ads, creatives, and templates, using a Web-based hierarchical folder structure. The hierarchical folder structure includes a plurality of folders among which the online ad content may be organized. The hierarchical folder structure is accessible to one or more advertisers, publishers, or representatives thereof via the World Wide Web.

Claims

1. A method comprising:

providing a Web-based hierarchical folder structure that is accessible to a plurality of remote users via the World Wide Web; and

organizing online ad content among a plurality of folders in the Web-based hierarchical folder structure in response to a command received from a remote user of the plurality of remote users.

2. The method of claim 1, wherein organizing the online ad content includes creating a folder in the hierarchical folder structure to store at least one of an online ad, a creative, or a template for an online ad.

3. The method of claim 1, wherein organizing the online ad content includes copying or moving at least one of a first folder of the plurality of folders or an online ad from the first folder to a second folder of the plurality of folders.

4. The method of claim 1, wherein organizing the online ad content includes deleting at least one of a first folder of the plurality of folders or an online ad from the first folder.

5. The method of claim 1, wherein organizing the online ad content includes organizing a creative independently from an ad to which the creative corresponds.

6. The method of claim 5, wherein organizing the creative includes copying or moving the creative from a first folder of the plurality of folders to a second folder of the plurality of folders.

7. The method of claim 5, wherein organizing the creative includes deleting the creative from a folder of the plurality of folders.

8. The method of claim 1, further comprising:

retrieving a creative from a remote source based on code stored in the hierarchical folder structure;

generating an online ad that includes the creative; and

storing the online ad in the hierarchical folder structure.

9. The method of claim 1, further comprising:

associating at least one of a status indicator, an editorial indicator, or a traffic indicator with the online ad content.

10. A method comprising:

providing online ad content to a Web-based hierarchical folder structure that is accessible to a plurality of remote users via the World Wide Web; and

organizing the online ad content among a plurality of folders in the Web-based hierarchical folder structure.

11. The method of claim 10, further comprising:

executing program code that periodically retrieves information regarding the hierarchical folder structure.

12. The method of claim 10, further comprising:

retrieving a hierarchically structured portion of the hierarchical folder structure via the World Wide Web.

13. A computer program product comprising a computer-readable medium having computer program logic recorded thereon for enabling a processor-based system to organize online advertising content in a Web-based hierarchical folder structure that is accessible to a plurality of remote users on the World Wide Web, comprising:

a first program logic module for enabling the processor-based system to provide the Web-based hierarchical folder structure; and

a second program logic module for enabling the processor-based system to organize the online ad content among a plurality of folders in the Web-based hierarchical folder structure in response to a command received from one or more of the plurality of remote users.

14. The computer program product of claim 13, wherein the second program logic module includes instructions for enabling the processor-based system to create a folder in the hierarchical folder structure to store at least one of an online ad, a creative, or a template for an online ad.

15. The computer program product of claim 13, wherein the second program logic module includes instructions for enabling the processor-based system to copy or move at least one of a first folder of the plurality of folders or an online ad from the first folder to a second folder of the plurality of folders.

16. The computer program product of claim 13, wherein the second program logic module includes instructions for enabling the processor-based system to delete at least one of a first folder of the plurality of folders or an online ad from the first folder.

17. The computer program product of claim 13, wherein the second program logic module includes instructions for enabling the processor-based system to organize a creative independently from an ad to which the creative corresponds.

18. The computer program product of claim 17, wherein the instructions for enabling the processor-based system to organize the creative include instructions for enabling the processor-based system to copy or move the creative from a first folder of the plurality of folders to a second folder of the plurality of folders.

19. The computer program product of claim 17, wherein the instructions for enabling the processor-based system to organize the creative include instructions for enabling the processor-based system to delete the creative from a folder of the plurality of folders.

20. A system comprising:

a content management processing module; and

a storage coupled to the content management processing module for storing

a database module that includes online ad content,

a first organizational operation module for enabling the content management processing module to provide a Web-based hierarchical folder structure including the online ad content that is accessible to a plurality of remote users on the World Wide Web, and

a second organizational operation module for enabling the content management processing module to organize the online ad content among a plurality of folders in the Web-based hierarchical folder structure in response to a command received from one or more of the plurality of remote users.