INTERACTIVE PROMOTIONAL CONTENT MANAGEMENT SYSTEM AND ARTICLE OF MANUFACTURE THEREOF

• US 20100211877A1
• Filed: 04/08/2010
• Published: 08/19/2010
• Est. Priority Date: 05/22/2003
• Status: Active Grant

• Current Assignee: TiVo Solutions Inc. (Adeia Inc.), DG Entertainment Media, Inc.
• Original Assignee: DG Entertainment Media, Inc.
• Inventors: Davis, Robert L., Weinberger, Benjamin J.
• Granted Patent: US 8,042,047 B2
• Time in Patent Office: Days
• US Class Current: 715/723
• CPC Class Codes: G11B 27/034 on discs G11B27/036, G11B27/038 take precedence
• CPC Class Codes: G11B 27/329 on a disc [VTOC]
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 21/8456 by decomposing the content in the time domain, e.g. in time segments
• CPC Class Codes: H04N 21/85406 involving a specific file format, e.g. MP4 format

Abstract

A system for creating user defined advertisements. The system comprises a computer readable storage medium. The medium comprises a digitized film/video; an attribute database comprising predetermined attributes. Each attribute correlates to at least one scene of the film/video. An advertisement database is provided comprising predetermined advertisements of the film/video. A publication database is provided comprising critiques of the film/video. The medium also comprises selection instructions for the user to select, for viewing, one of the digitized film/video, the selected scene, the predetermined advertisements or the critiques. A machine capable of reading the computer readable storage medium implements the instructions for viewing.

Claims

1-11. -11. (canceled)

12. A method for providing a user directed advertising system for a film/video wherein said method comprises:

digitizing said film/video;

creating an attribute database correlating each attribute of a multiplicity of attributes with at least one scene in said film/video;

creating a first database comprising predetermined clips correlated to said attribute;

preparing a computer readable storage medium comprising said attribute database, said film/video, said advertising database and stored instructions for selecting one of said attribute database, said film/video and said advertising database for viewing a film/video segment comprising said attribute, said film/video or said predetermined clip;

providing a user addressable interface for selecting clips independent of said attribute wherein said clips are stored in a clip bin upon activation of said interface.

13. The method for providing a user directed advertising system of claim 12 further comprising a least one of a viewer for viewing said clip bin contents, a printer for printing said clip bin contents and an exporter for exporting said clip bin contents to a second device.

14. A system for creating a database comprising:

a digitized film/video wherein clips of said film/video have associated therewith predetermined attributes;

a user viewing system wherein said user can separate clips with a common attribute from said film/video to form a target video;

a clip bin wherein said user can direct select clips to said clip bin.

15. The system of claim 14 wherein said clip bin can be viewed, printed or exported.