NEUROLOGICALLY INFORMED MORPHING

• US 20100214318A1
• Filed: 02/24/2009
• Published: 08/26/2010
• Est. Priority Date: 02/24/2009
• Status: Abandoned Application

• Current Assignee: Nielsen Company (US) LLC (RR Donnelley & Sons Company)
• Original Assignee: NeuroFocus Inc. (Nielsen Holdings plc)
• Inventors: Pradeep, Anantha, Knight, Robert T., Gurumoorthy, Ramachandran
• Application Number:
  US12/391,915
• Publication Number:
  US 20100214318A1
• Time in Patent Office: Days
• US Class Current: 345/646
• CPC Class Codes: G06T 3/18 Image warping, e.g. rearranging pixels individually

Abstract

Morphing of source and target media including images, video, and audio is performed in a neurologically informed manner. Neurological data is used to determine optimal or near optimal source media and target media contribution levels for morphs that can be used to influence bias, persuasion, etc. Categorical perception shift boundaries and other regions are analyzed in evaluating contribution levels. Neurologically salient attributes of media are determined and morphed more significantly than less neurologically salient attributes.

Claims

1. A method, comprising:

receiving source media;

receiving target media for morphing with the source media;

determining a first source media contribution level and a first target media contribution level for a morphing the source media and the target media, wherein the first source media contribution level and the first target media contribution level are selected after determining a pre-categorical perception shift region and analyzing the effectiveness of a plurality of source and target media contribution levels for influencing bias;

generating morphed media using the first source media contribution level and the first target media contribution level.

2. The method of claim 1, wherein target media is selected after analyzing the effectiveness of a plurality of target media for influencing bias.

3. The method of claim 1, wherein the pre-categorical perception shift region is determined by measuring activity associated with the lateral frontal cortex during subject exposure to a plurality of morphs having a plurality of different source and target media contribution levels.

4. The method of claim 1, wherein the effectiveness for influencing bias is determined using neuro-response data.

5. The method of claim 1, wherein the first source media and the first target media contribution levels reside outside of a categorical perception shift region.

6. The method of claim 1, wherein neurologically salient features associated with the source media are determined.

7. The method of claim 1, wherein neurologically salient features are morphed using the first source media contribution level and the first target media contribution level.

8. The method of claim 7, wherein non-neurologically salient features are morphed using a second source media contribution level and a second target media contribution level that are different from the first source media contribution level and the first target media contribution level.

9. The method of claim 7, wherein neurologically salient features comprise eye sand mouth.

10. The method of claim 1, wherein source media is an image, video, or audio.

11. A system, comprising:

an interface operable to receive source media and target media for morphing with the source media;

a processor operable to determine a first source media contribution level and a first target media contribution level for a morphing the source media and the target media, wherein the first source media contribution level and the first target media contribution level are selected after determining a pre-categorical perception shift region and analyzing the effectiveness of a plurality of source and target media contribution levels for influencing bias;

an output device operable to present the morphed media is generated using the first source media contribution level and the first target media contribution level.

12. The system of claim 11, wherein target media is selected after analyzing the effectiveness of a plurality of target media for influencing bias.

13. The system of claim 11, wherein the pre-categorical perception shift region is determined by measuring activity associated with the lateral frontal cortex during subject exposure to a plurality of morphs having a plurality of different source and target media contribution levels.

14. The system of claim 11, wherein the effectiveness for influencing bias is determined using neuro-response data.

15. The system of claim 11, wherein the first source media and the first target media contribution levels reside outside of a categorical perception shift region.

16. The system of claim 11, wherein neurologically salient features associated with the source media are determined.

17. The system of claim 11, wherein neurologically salient features are morphed using the first source media contribution level and the first target media contribution level.

18. The system of claim 17, wherein non-neurologically salient features are morphed using a second source media contribution level and a second target media contribution level that are different from the first source media contribution level and the first target media contribution level.

19. An apparatus, comprising:

means for receiving source media;

means for receiving target media for morphing with the source media;

means for determining a first source media contribution level and a first target media contribution level for a morphing the source media and the target media, wherein the first source media contribution level and the first target media contribution level are selected after determining a pre-categorical perception shift region and analyzing the effectiveness of a plurality of source and target media contribution levels for influencing bias;

means for generating morphed media using the first source media contribution level and the first target media contribution level.

20. The apparatus of claim 19, wherein target media is selected after analyzing the effectiveness of a plurality of target media for influencing bias.