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Triggers For Launching Applications

  • US 20100215340A1
  • Filed: 02/20/2009
  • Published: 08/26/2010
  • Est. Priority Date: 02/20/2009
  • Status: Abandoned Application
First Claim
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1. A method comprising:

  • storing a trigger on a consumer device, the trigger configured to initiate the launch of an application responsive to playback of a piece of media content; and

    responsive to the playback of the piece of the media content, initiating launch on the consumer device of the application associated with the piece of the media content using the trigger, the application configured to associate additional triggers with the media content, the additional triggers configured to provide enhanced functionality to the media content.

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