METHOD AND SYSTEM FOR PROVIDING TARGETED AREA MARKETING AND SERVICES IN AN SDARS NETWORK
First Claim
1. A method for performing an action based on the geographical location of a telematics unit, comprising:
- determining values of coordinates of a current location of the telematics unit;
creating a unique identifier based on the coordinate'"'"'s values;
using the unique identifier as a search term to search a database indexed on a plurality of unique keys, wherein the unique keys each correspond to a particular geographical area; and
performing an action based on data associated with a unique key that matches the search term.
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Accused Products
Abstract
A targeted area audio distribution system for Satellite Digital Audio Radio Services Receivers (“SDARS”) provides specific content to listeners based on location. A service provider can facilitate delivery of local content using a telematics device installed in the listener'"'"'s vehicle. The telematics device uses a content database indexed on an identifier formed from coordinates of a desired geographical area to target particular content for users in a targeted area as small as a few blocks. In addition, interstate drivers can receive location specific advertisements for exits that they may be approaching. Digital audio content can be queued up for insertion into the audio stream based on specific locations. The identifier can also be used to report vehicle performance information from a plurality of vehicles to facilitate providing real-time traffic conditions for many traffic corridors.
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Citations
20 Claims
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1. A method for performing an action based on the geographical location of a telematics unit, comprising:
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determining values of coordinates of a current location of the telematics unit; creating a unique identifier based on the coordinate'"'"'s values; using the unique identifier as a search term to search a database indexed on a plurality of unique keys, wherein the unique keys each correspond to a particular geographical area; and performing an action based on data associated with a unique key that matches the search term. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for generating a database system for associating information with a unique identifier key, comprising:
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determining values of coordinates that define a preferred geographic area; creating a unique identifier based on the coordinate values; using the unique identifier as an index key value in an index field of a record in a first database; and associating the index key value with action information in the record. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. A method for configuring a vehicle telematics services provider'"'"'s central computer to perform an action based on a geographic location of a vehicle, comprising:
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receiving data corresponding to one, or more, vehicle performance parameters from one, or more, telematics devices; processing the data received from the one, or more, telematics devices to determine current traffic conditions within the geographic area defined by a polygon that encompasses the geographic coordinates of the one, or more, vehicles'"'"' telematics device, or devices; and reporting the traffic conditions to one, or more, user devices as media content; wherein the one, or more, vehicle'"'"'s telematics devices each transmitted the data corresponding to the performance parameters after performing a method comprising the steps of;
determining values of coordinates of geographic location of the telematics unit;
creating a unique identifier based on the coordinates; and
associating the unique identifier with the vehicle performance parameter data before transmitting it to the central computer. - View Dependent Claims (17, 18, 19, 20)
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Specification