System and Method for Delivering Sponsored Landmark and Location Labels

• US 20100217525A1
• Filed: 02/25/2009
• Published: 08/26/2010
• Est. Priority Date: 02/25/2009
• Status: Abandoned Application

• Current Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Original Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Inventors: King, Simon P., Higgins, Chris W., Davis, Mare
• Application Number:
  US12/392,678
• Publication Number:
  US 20100217525A1
• Time in Patent Office: Days
• US Class Current: 701/300
• CPC Class Codes: G01C 21/3679 Retrieval, searching and output of POI information, e.g. hotels, restaurants, shops, filling stations, parking facilities G01C21/3611 takes precedence
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0259 based on store location
• CPC Class Codes: G06Q 90/20 Destination assistance within a business structure or complex
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/024 Guidance services
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

A method for constructing geo-location service replies (e.g. “You are near Bob'"'"'s Café”, or “Proceed one block north to Bob'"'"'s Café”) based on landmark-related relevance factors (e.g. if the user'"'"'s location is close to a known landmark or sponsored location) to serve to a client terminal (e.g. a user'"'"'s a mobile telephone, a smart phone, a GPS terminal). The system receives a user'"'"'s geo-location service request (e.g. “Where am I”), and proceeds to construct one or more response candidates to service the user'"'"'s geo-location service request. Candidate replies are then scored based on relevance factors (e.g. does the candidate location relate to the user'"'"'s recent geo-service queries, is there a sponsored landmark in general proximity, etc), and high scoring geo-service replies are sent to the user'"'"'s client terminal. In some cases, more than one relevance factor is considered (e.g. proximity relevance, visibility relevance, familiarity relevance, etc).

Claims

1. A method for constructing one or more geo-location service replies based on landmark-related relevance factors to serve to a client system, the method comprising:

receiving a user geo-location service request;

constructing one or more response candidates to said user geo-location service request based on said relevance factors;

scoring said one or more response candidates; and

storing at least one of said response candidates.

2. The method of claim 1 wherein, said constructing includes at least one of monetary relevance, visibility relevance, familiarity relevance, spatial relevance, temporal relevance, social relevance, topical relevance.

3. The method of claim 1 wherein, said constructing includes using bid phrases from an electronic auction.

4. The method of claim 1 wherein, said constructing includes constructing at least one label.

5. The method of claim 1 wherein, said constructing includes constructing at least one route description.

6. The method of claim 1 wherein, said scoring includes at least one of monetary relevance, visibility relevance, familiarity relevance, spatial relevance, temporal relevance, social relevance, topical relevance.

7. The method of claim 4 wherein, said constructing includes at least one of, common name label, a user-aliased label, a sponsored label, a text label, a photo label, an audio label, a video label, a media label, a cross-promotion label.

8. The method of claim 5 wherein said constructing includes at least one of, a turn-by-turn route list, a familiar landmark route list, a sponsored landmark route list.

9. The method of claim 1 wherein, said storing includes storing in at least one of, a memory of a computer, a cache, a non-volatile medium, a message passed over a bus, a message passed over a network.

10. The method of claim 1 wherein, said storing includes storing a time stamp.

11. A system for implementing a method for constructing one or more geo-location service replies based on landmark-related relevance factors to serve to a client system, the method comprising:

receiving a user geo-location service request;

constructing one or more response candidates to said user geo-location service request based on said relevance factors;

scoring said one or more response candidates; and

storing at least one of said response candidates.

12. The system of claim 11 wherein, said constructing includes at least one of monetary relevance, visibility relevance, familiarity relevance, spatial relevance, temporal relevance, social relevance, topical relevance.

13. The system of claim 11 wherein, said constructing includes using bid phrases from an electronic auction.

14. The system of claim 11 wherein, said constructing includes constructing at least one label.

15. The system of claim 11 wherein, said constructing includes constructing at least one route description.

16. The system of claim 11 wherein, said scoring includes at least one of monetary relevance, visibility relevance, familiarity relevance, spatial relevance, temporal relevance, social relevance, topical relevance.

17. The system of claim 14 wherein, said constructing includes at least one of, common name label, a user-aliased label, a sponsored label, a text label, a photo label, an audio label, a video label, a media label, a cross-promotion label.

18. The system of claim 15 wherein said constructing includes at least one of, a turn-by-turn route list, a familiar landmark route list, a sponsored landmark route list.

19. The system of claim 11 wherein, said storing includes storing in at least one of, a memory of a computer, a cache, a non-volatile medium, a message passed over a bus, a message passed over a network.

20. A computer program product embodied on a tangible computer readable medium comprising computer code for executing the steps of:

receiving a user geo-location service request;

constructing one or more response candidates to said user geo-location service request based on said relevance factors;

scoring said one or more response candidates; and

storing at least one of said response candidates.