Engagement Interface Advertising in a Social Network
First Claim
1. A computer-implemented method for advertising with an engagement interface to members of a social network, the method comprising:
- receiving a plurality of engagement interfaces targeting a plurality of members of a social network, each engagement interface comprising a call to action and a link to perform the action within the social network from within the engagement interface;
responsive to a request for a web page from a member of the social network via a member device, selecting an engagement interface of the plurality of engagement interfaces for the member, the engagement interface operable to modify at least one object within the social network according to the call to action;
sending the web page comprising the engagement interface to the member device;
receiving a selection of the link to perform the action within the social network;
modifying the at least one object associated with the engagement interface according to the selection of the link to perform the action; and
refreshing the engagement interface on the web page to indicate that the action has been performed.
2 Assignments
0 Petitions
Accused Products
Abstract
A social network advertises to its members with engagement interfaces. An engagement interface comprises a call to action and a link to perform the action within the social network from within the engagement interface. Responsive to a user selection of the link to perform the action, the engagement interface modifies one or more objects within the social network associated with the call to action according to the selection of the link to perform the action. The engagement interface may be refreshed on the user'"'"'s screen to indicate to the user that the action has been performed. An engagement interface may also be presented to a user from the social network or from an external system apart from the social network.
210 Citations
31 Claims
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1. A computer-implemented method for advertising with an engagement interface to members of a social network, the method comprising:
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receiving a plurality of engagement interfaces targeting a plurality of members of a social network, each engagement interface comprising a call to action and a link to perform the action within the social network from within the engagement interface; responsive to a request for a web page from a member of the social network via a member device, selecting an engagement interface of the plurality of engagement interfaces for the member, the engagement interface operable to modify at least one object within the social network according to the call to action; sending the web page comprising the engagement interface to the member device; receiving a selection of the link to perform the action within the social network; modifying the at least one object associated with the engagement interface according to the selection of the link to perform the action; and refreshing the engagement interface on the web page to indicate that the action has been performed. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A system for advertising to members of a social network, the system comprising:
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an engagement interface generator module executed by a processor on an ad server configured to generate a plurality of engagement interfaces, each engagement interface comprising a call to action and a link to perform the action; and a web server communicatively coupled to the ad server, responsive to a request for a web page from a member of the social network via a member device, configured to; select an engagement interface of the plurality of engagement interfaces for the member, the engagement interface operable to modify at least one object within the social network according to the call to action; send the web page comprising the engagement interface to the member device; receive a selection of the link to perform the action within the social network; and modify the at least one object associated with the engagement interface according to the selection of the link to perform the action. - View Dependent Claims (25, 26, 27)
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28. A computer program product having a computer readable medium having a computer program embodied therein for advertising to members of a social network, the computer program comprising:
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an engagement interface generating module for generating a plurality of engagement interfaces targeting a plurality of members of a social network, each engagement interface comprising a call to action and a link to perform the action from within the engagement interface; a selection module for selecting, responsive to a request for a web page from a member of the social network via a member device, an engagement interface of the plurality of engagement interfaces for the member, the engagement interface operable to modify at least one object within the social network according to the call to action; an engagement interface display module for sending a web page comprising the engagement interface, receiving a selection of the link to perform the action within the social network, and modifying the at least on object associated with the engagement interface according to the selection of the link to perform the action. - View Dependent Claims (29, 30, 31)
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Specification