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Engagement Interface Advertising in a Social Network

  • US 20100217645A1
  • Filed: 02/20/2009
  • Published: 08/26/2010
  • Est. Priority Date: 02/20/2009
  • Status: Active Grant
First Claim
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1. A computer-implemented method for advertising with an engagement interface to members of a social network, the method comprising:

  • receiving a plurality of engagement interfaces targeting a plurality of members of a social network, each engagement interface comprising a call to action and a link to perform the action within the social network from within the engagement interface;

    responsive to a request for a web page from a member of the social network via a member device, selecting an engagement interface of the plurality of engagement interfaces for the member, the engagement interface operable to modify at least one object within the social network according to the call to action;

    sending the web page comprising the engagement interface to the member device;

    receiving a selection of the link to perform the action within the social network;

    modifying the at least one object associated with the engagement interface according to the selection of the link to perform the action; and

    refreshing the engagement interface on the web page to indicate that the action has been performed.

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