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METHOD AND SYSTEM FOR QUANTIFYING USER INTERACTIONS WITH WEB ADVERTISEMENTS

  • US 20100217648A1
  • Filed: 02/20/2009
  • Published: 08/26/2010
  • Est. Priority Date: 02/20/2009
  • Status: Active Grant
First Claim
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1. A method comprising:

  • executing instructions on a specific apparatus to;

    determine one or more features in a web document;

    select one or more expert statistical models to which the web document belongs and determine weightings for the one or more expert statistical models based, at least in part, on one or more relevance scores for the one or more features in the web document; and

    estimate a click-through-rate probability for a web advertisement to be placed on the web document based on the weightings for the one or more expert statistical models.

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