Engine, system and method for enhancing the value of advertisements

• US 20100217664A1
• Filed: 01/19/2010
• Published: 08/26/2010
• Est. Priority Date: 09/07/2007
• Status: Abandoned Application

• Current Assignee: Veritone Media
• Original Assignee: Veritone Media
• Inventors: Steelberg, Ryan, Steelberg, Chad
• Application Number:
  US12/657,306
• Publication Number:
  US 20100217664A1
• Time in Patent Office: Days
• US Class Current: 705/14.430
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0244 Optimization

Abstract

An apparatus, system and method for generating endorsed advertisements with editorial content is disclosed. The system may include an endorsements database including endorsements associated with endorsers; a news database including news stories associated with endorsers; a recommendation engine configured to match at least one endorsement from the endorsement database and at least one news story from the news database with at least one advertisement template, the matched news story and endorsement both pertaining to the same endorser; and an integration engine configured to integrate the matched endorsement, the news story, and the advertisement template to generate an advertisement, the generated advertisement including a first link associated with the content of the advertisement template that when selected redirects a web browser to a website of the advertiser and a second link associated with the news story that when selected redirects a web browser to a website presenting the news story.

Claims

1. A computer system for enhancing a search value of advertisements, comprising:

an advertisement database including computer data indicative of at least one media associated with at least one endorser, wherein the at least one media asset comprises at least editorial content associated with at least one endorser;

a valuations engine associated with at least one processor and configured to track the search value of at least one of the at least one media; and

an enhancement engine associated with the at least one processor and configured to modify at least one aspect of at least one of the at least one media to effect the search value;

wherein at least one of the at least one media is presented on at least one website.

2. The system of claim 1, wherein the media asset includes at least one selected from the group consisting of a blog posting, social network posting, web link, news posting, RSS feed, and advertisement.

3. The system of claim 1, wherein the valuations engine tracks keywords from at least one media having a greater search value.

4. The system of claim 1, wherein the valuations engine performs at least one search of at least one keyword associated with said media to obtain a value.

5. The system of claim 4, wherein the at least one search is performed on a designated search engine.

6. The system of claim 1, wherein the valuations engine performs at least one search of at least one phrase associated with said media to obtain a value.

7. The system of claim 1, wherein the enhancement engine modifies at least one keyword in the meta-data of the at least one media.

8. The system of claim 1, wherein the enhancement engine modifies at least one aspect of the user perceptible portion of the at least one media.

9. The system of claim 1, wherein the enhancement engine selects at least one keyword having a higher search value than the keywords associated with the media.

10. The system of claim 1, wherein the enhancement engine selects and adds to the media a keyword previously associated with the media.

11. The system of claim 1, wherein the valuations engine tracks the overall search value of the media after each modification by the enhancement engine.