Method and Apparatus for Generating Alternative Commercials
First Claim
Patent Images
1. A method of providing alternate content to consumers of digital media during trick modes of operation comprising:
- providing first content for standard playback to a consumer;
receiving a consumer request for a trick mode operation on the first content; and
in response to the consumer request for the trick mode operation on the first content, providing second content, different from the first content, to the consumer.
2 Assignments
0 Petitions
Accused Products
Abstract
The features herein pertain to methods, systems, and apparatus for providing alternate content to consumers of digital media during trick modes of operation comprising generating digital media content in a first file for standard playback for consumption by a consumer, generating at least one trick file corresponding to the first file, the trick file comprising content different than content in the first file, and mapping the trick file to a trick mode of operation in connection with the first file.
-
Citations
25 Claims
-
1. A method of providing alternate content to consumers of digital media during trick modes of operation comprising:
-
providing first content for standard playback to a consumer; receiving a consumer request for a trick mode operation on the first content; and in response to the consumer request for the trick mode operation on the first content, providing second content, different from the first content, to the consumer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
-
-
14. One or more computer-readable media, storing computer-executable instructions that, when executed, cause the following to occur:
-
providing first content for standard playback to a consumer; receiving a consumer request for a trick mode operation on the first content; and in response to the consumer request for the trick mode operation on the first content, providing second content, different from the first content, to the consumer. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25)
-
Specification