Time and Device Shifting of Mobile Advertising

• US 20100222042A1
• Filed: 02/27/2009
• Published: 09/02/2010
• Est. Priority Date: 02/27/2009
• Status: Abandoned Application

• Current Assignee: Malikie Innovations Limited (Key Patent Innovations Limited)
• Original Assignee: Malikie Innovations Limited (Key Patent Innovations Limited)
• Inventors: Zima, Janice, Bosan, Sorel, Scott, Sherryl Lee Lorraine
• Application Number:
  US12/395,050
• Publication Number:
  US 20100222042A1
• Time in Patent Office: Days
• US Class Current: 455/414.300
• CPC Class Codes: H04W 36/385 of the core network

Abstract

A computer implemented method and system for monitoring message usage on a communication device, verifying a presenting of messages in such a way that a benefit may be determined for allowing the presenting. The presenting of messages may be postponed, for example, to a later time, to a different communication device or to a different user. Postponement, as well as verification, may be centrally monitored and controlled.

Claims

1. A method of communicating via a computing device, the method comprising:

receiving a first input indicating a request for initiating a communication via the computing device, wherein a precursor to initiating the communication comprises presenting a message via the computing device in response to said request;

determining whether to postpone the presenting of the message via the computing device;

postponing the presenting in response to the determining; and

initiating the communication in response to the request.

2. The method of claim 1 wherein said determining is performed prior to invoking the presenting of the message.

3. The method of claim 1 comprising invoking the presenting of the message and wherein said determining is performed during said presenting such that said postponing interrupts the presenting of the message.

4. The method of claim 1 wherein said determining is performed in response to receiving a second input via the computing device.

5. The method of claim 1 wherein said determining is performed automatically without a receiving a second input via the computing device.

6. The method of claim 1 further comprising determining postponement data and providing the postponement data to manage the postponing of the presenting of the message.

7. The method of claim 6 further comprising presenting the message via the computing device in accordance with the postponement data.

8. The method of claim 7 wherein providing the postponement data comprises communicating the postponement data to a communication system configured to monitor the verification of the presenting of messages via computing devices and wherein the method further comprises receiving a trigger for presenting the message in response to the postponement data.

9. The method of claim 6 wherein the postponement data comprises information indicating whether to:

(a) postpone the presenting of the message via the computing device to a different time;

(b) postpone the presenting of the message via another computing device;

or

(c) forward to another user the message to be presented.

10. The method of claim 1 further comprising providing verification data in response to the presenting of the message via the computing device.

11. The method of claim 1 wherein the message comprises an advertisement.

12. The method of claim 1 comprising providing verification data for determining a benefit for reviewing the presenting of the message.

13. A computing device comprising a communications sub-system, a processor and a memory comprising instructions and data which when executed configure the processor to perform a method of communicating comprising:

receiving a first input indicating a request for initiating a communication via the computing device, wherein a precursor to initiating the communication comprises presenting a message via the computing device in response to said request;

determining whether to postpone the presenting of the message via the computing device;

postponing the presenting in response to the determining; and

initiating the communication in response to the request.

19. The system of claim 13 wherein the verification and postponement monitor is configured to provide a delayed presentation trigger to a respective communication device in accordance with the postponement data.

14. A computer readable memory comprising instructions, which, when executed on a computing device, configure the computing device for:

receiving a first input indicating a request for initiating a communication via the computing device, wherein a precursor to initiating the communication comprises presenting a message via the computing device in response to said request;

determining whether to postpone the presenting of the message via the computing device;

postponing the presenting in response to the determining; and

initiating the communication in response to the request.

15. A computer implemented system for managing the presenting of messages on one or more communication devices, the system comprising:

a message database for providing messages to the communication device for presenting as a precursor to initiating a communication via a respective communication device, wherein at least some of the communication devices are configured to postpone the presenting of a message; and

a verification and postponement monitor for monitoring a verification of the presenting of the messages via the respective communication devices wherein the verification and postponement monitor is configured to;

receive postponement data from respective devices to postpone the presenting of messages;

postpone the presenting of messages in accordance with the postponement data;

receive verification data from respective devices verifying the presenting of messages; and

provide billing subsidy information in response for determining a benefit.

16. The system of claim 15 further comprising a user database for storing respective verification requirements and postponement data.

17. The system of claim 15 comprising a registration module for defining user data including postponement permissions.

18. The system of claim 15 wherein the verification and postponement monitor is configured to:

(a) postpone the presenting of the message via the computing device to a different time;

(b) postpone the presenting of the message via another computing device;

or

(c) forward to another user the message to be presented.

20. A computer implemented method for a communication server to manage the presenting of messages on one or more communication devices, the method comprising:

providing messages to the communication device for presenting as a precursor to initiating a communication via a respective communication device, wherein at least some of the communication devices are configured to postpone the presenting of a message;

monitoring the verification of the presenting of the messages;

receiving postponement data from respective devices to postpone the presenting of messages; and

postponing the presenting of messages in accordance with the postponement data.

21. The method of claim 20 comprising receiving verification data from respective devices verifying the presenting of messages.

22. The method of claim 20 comprising provide billing subsidy information in response to said monitoring and postponing for determining a benefit.

23. A computer readable memory comprising instructions, which, when executed on a communication server, configure the communication server for:

providing messages to the communication device for presenting as a precursor to initiating a communication via a respective communication device, wherein at least some of the communication devices are configured to postpone the presenting of a message;

monitoring the verification of the presenting of the messages;

receiving postponement data from respective devices to postpone the presenting of messages; and

postponing the presenting of messages in accordance with the postponement data.