Verification of Advertisement Presentation

• US 20100223094A1
• Filed: 02/27/2009
• Published: 09/02/2010
• Est. Priority Date: 02/27/2009
• Status: Abandoned Application

• Current Assignee: Malikie Innovations Limited (Key Patent Innovations Limited)
• Original Assignee: Malikie Innovations Limited (Key Patent Innovations Limited)
• Inventors: Cumming, Joel, Robertson, Ian
• Application Number:
  US12/395,017
• Publication Number:
  US 20100223094A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

The presentation of advertisements via a communication device is verified using biosensor or biometric analysis to confirm that a user is present during the presentation. During and preferably at multiple times throughout the presentation, instances of biosensor or biometric input are received to determine a verification result. The biosensor or biometric input is determined from a measure of at least one human biological or physiological change or process or a human anatomical or physical characteristic of a user of the communication device. The verification may be useful to measure an effectiveness of the advertisement or to determine a benefit such as a subsidization of charges within a service plan for wireless or other communication devices.

Claims

1. A method of verifying advertisement presentation comprising:

presenting an advertisement via at least one output of a communication device;

while presenting, receiving biosensor or biometric input for determining whether the communication device is in the presence of a human; and

in response to said biosensor or biometric input, determining a verification result to verify the presentation.

2. The method of claim 1 wherein the biosensor or biometric input is determined from a measure of at least one human biological or physiological change or process or a human anatomical or physical characteristic of a user of the communication device.

3. The method of claim 1 wherein a plurality of instances of the biosensor or biometric input are received periodically throughout the presenting of the advertisement and wherein the verification result is determined in response to said plurality of instances.

4. The method of claim 3 comprising periodically instructing a user to provide the plurality of instances of the biosensor or biometric input.

5. The method of claim 1 comprising receiving and storing the advertisement for subsequent presentation to a user of the communication device.

6. The method of claim 5 comprising receiving an input to invoke the presentation of the advertisement.

7. The method of claim 1 wherein the biosensor or biometric input is received via at least one input device coupled to the communication device for measuring at least one of heart rate, blood pressure or body temperature of a user.

8. The method of claim 1 wherein the biosensor or biometric input is received via at least one input device coupled to the communication device for determining biometric identification of a user of the communication device.

9. The method of claim 1 comprising providing the verification result to a recipient for determining at least one of an effectiveness of the advertisement or a benefit.

10. The method of claim 1 wherein the communication device comprises a wireless communication device and wherein the method comprises receiving the advertisement via a wireless network.

11. A communication device for presenting advertisements, the communication device comprising:

a processor and a memory coupled thereto, said memory storing instructions and data configuring the processor to;

present an advertisement via at least one output of a communication device;

while presenting, receive biosensor or biometric input for determining whether the communication device is in the presence of a human; and

in response to said biosensor or biometric input, determine a verification result to verify the presentation.

12. The communication device of claim 11 wherein the biosensor or biometric input is determined from a measure of at least one human biological or physiological change or process or a human anatomical or physical characteristic of a user of the communication device.

13. The communication device of claim 11 wherein the processor is configured to receive a plurality of instances of the biosensor or biometric input periodically throughout the presenting of the advertisement and determine the verification result in response to said plurality of instances.

14. The communication device of claim 13 wherein the processor is configured to periodically instructing a user to provide the plurality of instances of the biosensor or biometric input.

15. The communication device of claim 11 wherein the processor is configured to receive and store the advertisement for subsequent presentation to a user of the communication device.

16. The communication device of claim 15 wherein the processor is configured to receive an input to invoke the presentation of the advertisement.

17. The communication device of claim 11 wherein the biosensor or biometric input is received via at least one input device coupled to the communication device for measuring at least one of heart rate, blood pressure or body temperature of a user.

18. The communication device of claim 11 wherein the biosensor or biometric input is received via at least one input device coupled to the communication device for determining biometric identification of a user of the communication device.

19. The communication device of claim 11 wherein the processor is configured to provide the verification result to a recipient for determining at least one of an effectiveness of the advertisement or a benefit.

20. A computer program product storing computer readable instructions which when executed by a computer processor of a communication device configure the computer processor to:

present an advertisement via at least one output of the communication device;

while presenting, receive biosensor or biometric input for determining whether the communication device is in the presence of a human; and

in response to said biosensor or biometric input, determining a verification result to verify the presentation.

21. A method of verifying the presentation of an advertisement comprising:

receiving an advertisement for presenting to a user of a wireless communication device;

presenting the advertisement for the user via at least one output of the wireless communication device;

while presenting the advertisement, receiving at least one biometric input with which to verify the user'"'"'s identity; and

providing a verification result, determined in response to said biometric input, to a recipient to verify the presenting of the advertisement.

22. The method of claim 21 wherein the biometric input is received via a touch screen device configured for reading a finger print, and wherein the method comprises:

while presenting the advertisement, periodically instructing the user to touch the screen to provide a plurality of finger prints at a plurality of different locations on the screen.

23. The method of claim 21 wherein the biometric input is received via a scanning device coupled to the communication device for measuring vascular patterns in a portion of a user'"'"'s body.

24. The method of claim 23 wherein the scanning device is configured on the communication device to receive the input while the user is holding the communication device and viewing a display.

25. A system for providing advertisements comprising:

a server for communicating advertisements for presentation to users of communication devices; and

a plurality of communication devices configured to communicate with the server, each respective communication device comprising;

a processor and a memory coupled thereto, said memory storing instructions and data configuring the processor to;

present an advertisement via at least one output of the respective communication device;

while presenting, receive biosensor or biometric input for determining whether the respective communication device is in the presence of a human; and

in response to said biosensor or biometric input, determine a verification result to verify the presentation; and

provide the verification result to a recipient for providing a measure of the effectiveness of the advertisement or for determining a benefit.