ENHANCED SHOPPING & MERCHANDISING METHODOLOGY
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0 Petitions
Accused Products
Abstract
An enhanced shopping system for facilitating grocery shopping and in-store advertising is disclosed. The system utilizes uniquely changes (1) the way grocery retail industry captures and retains customers, (2) how customers organize their shopping efforts in grocery stores, (3) the approach to advertising and reaching customers, and (4) the information available to retailers and merchandisers related to customer (a) shopping patterns, (b) responses to merchandising and advertising, and (c) specific impact of discounting/coupons.
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Citations
39 Claims
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1-25. -25. (canceled)
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26. A computer system for generating a shopping list, the computer system comprising:
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a memory device for storing retail data on available retail items; a digital computer programmed to; (a) enable a virtual merchandising option which allows a manufacturer'"'"'s branded item to be associated with one or more retail items stored on said memory device; (b) receive consumer purchase data relating to retail items defining selected retail items; (c) determine if a virtual merchandising option has been associated with said selected retail items; (1) if said merchandising option has been purchased for said selected retail item maintaining the association of said manufacturer'"'"'s branded item with said selected retail item; (2) if said merchandising option has not been purchased, switching said selected retail item with a generic shopping list item; and (d) generating a shopping list taking into account said selected retail items and said merchandising options. - View Dependent Claims (27, 28, 29, 30, 31, 32, 33, 34, 35, 38, 39)
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36. A method for generating a shopping list for a retail store, the method comprising the steps of:
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(a) storing in a computer memory device a plurality of retail items available for purchase in a retail store defining stored retail items; (b) providing an electronic interface for enabling consumers to select retail items stored in said computer memory device; (c) providing an option to a manufacturer to acquire a virtual merchandising option for'"'"' one or more retail items which associates one or more of a manufacturer'"'"'s branded retail items with one or more retail items in said computer memory device; (d) creating by a digital computer under program control an electronic shopping list of said selected retail items; (e) determining for each said selected retail item whether said virtual merchandising option has been acquired; (1) if said virtual merchandising option has not been acquired, then switching said branded retail item on said shopping list to a generic shopping list item;
or(2) if said virtual merchandising option has been acquired, then blocking the switching said manufacturer'"'"'s branded retail item, and (f) displaying said electronic shopping list with said manufacturer branded retail items and said generic shopping list items on an electronic display.
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37. A computer system for generating a shopping list, the computer system comprising:
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a memory device for storing retail data on available retail items; a digital computer programmed to; (a) enable a virtual merchandising option which allows a manufacturer'"'"'s branded item to be associated with one or more retail items stored on said memory device; (b) receive consumer purchase data relating to retail items defining selected retail items; (c) determine if a virtual merchandising option has been associated with said selected retail items; (1) if said merchandising option has not been purchased, switching said selected retail item with a generic shopping list item; (2) if said merchandising option has been purchased for said selected retail item blocking the switching of said manufacturer'"'"'s branded item with said selected retail item; and (d) generating a shopping list taking into account said selected retail items and said merchandising options.
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Specification