SYSTEMS AND METHODS FOR INTEGRATING XML SYNDICATION FEEDS INTO ONLINE ADVERTISEMENT
First Claim
1. A system for providing syndicated content to an Internet panel rendered in a web browser, comprising:
- an Internet server in communication with the web browser, the Internet server configured to choose and deliver an Internet panel to the web browser, wherein the Internet panel is chosen based on previous communications with the web browser, wherein the syndicated content is embedded within the Internet panel; and
a syndicated content server in communications with the Internet server, the syndicated content server configured to send syndicated content updates to the Internet server.
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Accused Products
Abstract
A system for providing XML syndication content to an Internet advertisement panel rendered in a web browser is disclosed. The system includes a web content server, an Internet advertisement server, and a XML syndication content feed site server. Both the web content server and the Internet advertisement servers are in communications with the web browser. The web content server is configured to respond to requests from the web browser for a web page and to deliver the web page to the web browser. The Internet advertisement server is configured to choose and deliver an Internet advertisement panel, having embedded XML syndication content, to the web browser. The XML syndication content feed site server is in communications with the Internet advertisement server and is configured to send XML syndication content updates to the Internet advertisement server.
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Citations
31 Claims
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1. A system for providing syndicated content to an Internet panel rendered in a web browser, comprising:
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an Internet server in communication with the web browser, the Internet server configured to choose and deliver an Internet panel to the web browser, wherein the Internet panel is chosen based on previous communications with the web browser, wherein the syndicated content is embedded within the Internet panel; and a syndicated content server in communications with the Internet server, the syndicated content server configured to send syndicated content updates to the Internet server. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 28, 29, 30, 31)
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13. A method for providing a dynamically updated Internet panel to a remote computing device associated with a remote user in a server, comprising:
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receiving a request for the Internet panel; searching archived information regarding previous communications with the remote user, wherein the search includes selecting the Internet panel based on the previous communications with the remote user; creating the selected Internet panel; embedding syndicated content into the selected Internet panel, wherein the syndicated content is configured to allow for updates; sending the selected Internet panel to the remote computing device in a format that permits the remote user to view and interact with the selected Internet panel; updating a profile for the remote user with information about the selected Internet panel; and archiving the profile for the remote user in a storage area. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A method for updating syndicated content in an Internet panel, comprising in a server:
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receiving syndicated content data from a syndicated content server; storing the syndicated content data in a storage area; choosing the syndicated content data to include in a syndicated content update file in accordance with a set of criteria; creating an Internet panel with the syndicated content update file embedded therein; and sending the Internet panel to a remote computing device hosting the Internet panel. - View Dependent Claims (25, 26, 27)
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Specification