ADAPTIVE ROADSIDE BILLBOARD SYSTEM AND RELATED METHODS

• US 20100223112A1
• Filed: 02/27/2009
• Published: 09/02/2010
• Est. Priority Date: 02/27/2009
• Status: Abandoned Application

• Current Assignee: Blackberry Limited
• Original Assignee: Research In Motion Limited (Blackberry Limited)
• Inventors: Scott, Sherryl Lee Lorraine, Griffin, Jason T.
• Application Number:
  US12/394,116
• Publication Number:
  US 20100223112A1
• Time in Patent Office: Days
• US Class Current: 705/14.400
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

An adaptive roadside billboard system which may include a roadside display for passing vehicle traffic, and a memory for storing a plurality of notifications having different visual feature detail levels. Furthermore, a controller may be configured to cooperate with the roadside display and the memory to determine a rate of the passing vehicle traffic, select notifications from the memory based upon the rate of passing vehicle traffic so that notifications for faster passing vehicle traffic have lower visual feature detail levels and so that notifications for slower passing vehicle traffic have higher visual feature detail levels, and display the selected notifications on the roadside display.

Claims

1. An adaptive roadside billboard system comprising:

a roadside display for passing vehicle traffic;

a memory for storing a plurality of notifications having different visual feature detail levels; and

a controller configured to cooperate with said roadside display and said memory to

determine a rate of the passing vehicle traffic,

select notifications from said memory based upon the rate of passing vehicle traffic so that notifications for faster passing vehicle traffic have lower visual feature detail levels and so that notifications for slower passing vehicle traffic have higher visual feature detail levels, and

display the selected notifications on said roadside display.

2. The adaptive roadside billboard system of claim 1 wherein the different visual feature detail levels are based upon different densities of alphanumeric characters.

3. The adaptive roadside billboard system of claim 1 wherein the different visual feature detail levels are based upon different sizes of alphanumeric characters.

4. The adaptive roadside billboard system of claim 1 wherein the different visual feature details levels are based upon different image detail levels.

5. The adaptive roadside billboard system of claim 1 wherein the notifications comprise at least one of video images and static images.

6. The adaptive roadside billboard system of claim 1 wherein said controller is also for determining a passing vehicle traffic density, and wherein said controller selects notifications from said memory based upon the rate and density of passing vehicle traffic so that notifications for faster passing vehicle traffic with higher densities have lower visual feature detail levels, and so that notifications for faster passing vehicle traffic with lower densities have higher visual feature detail levels.

7. The adaptive roadside billboard system of claim 1 further comprising at least one roadside velocity sensor in proximity to said roadside display;

and wherein said controller cooperates with said at least one roadside velocity sensor to determine the rate of passing vehicle traffic.

8. The adaptive roadside billboard system of claim 1 wherein said controller determines the rate of passing vehicle traffic based upon position information collected from the vehicles.

9. The adaptive roadside billboard system of claim 1 wherein said memory and said controller are collocated with said roadside display.

10. The adaptive roadside billboard system of claim 1 wherein the notifications comprise advertisements.

11. An adaptive roadside billboard system comprising:

a roadside display for passing vehicle traffic;

a memory for storing a plurality of notifications having different visual feature detail levels based upon at least one of different densities and sizes of alphanumeric characters; and

a controller configured to cooperate with said roadside display and said memory to

determine a rate of the passing vehicle traffic,

select notifications from said memory based upon the rate of passing vehicle traffic so that notifications for faster passing vehicle traffic have lower visual feature detail levels and so that notifications for slower passing vehicle traffic have higher visual feature detail levels, and

display the selected notifications on said roadside display.

12. The adaptive roadside billboard system of claim 11 wherein the different visual feature details levels are also based upon different image detail levels.

13. The adaptive roadside billboard system of claim 11 wherein the notifications comprise at least one of video images and static images.

14. The adaptive roadside billboard system of claim 11 further comprising at least one roadside velocity sensor in proximity to said roadside display;

and wherein said controller cooperates with said at least one roadside velocity sensor to determine the rate of passing vehicle traffic.

15. The adaptive roadside billboard system of claim 11 wherein said controller determines the rate of passing vehicle traffic based upon position information collected from the vehicles.

16. A method for displaying notifications on a roadside display for passing vehicle traffic and comprising:

storing a plurality of notifications having different visual feature detail levels in a memory;

determining a rate of the passing vehicle traffic;

selecting notifications from the memory based upon the rate of passing vehicle traffic so that notifications for faster passing vehicle traffic have lower visual feature detail levels and so that notifications for slower passing vehicle traffic have higher visual feature detail levels; and

displaying the selected notifications on the roadside display.

17. The method of claim 16 wherein the different visual feature detail levels are based upon different densities of alphanumeric characters.

18. The method of claim 16 wherein the different visual feature detail levels are based upon different sizes of alphanumeric characters.

19. The method of claim 16 wherein the different visual feature details levels are based upon different image detail levels.

20. The method of claim 16 wherein the notifications comprise at least one of video images and static images.

21. The method of claim 16 wherein determining the rate of passing vehicle traffic comprises determining the rate of passing vehicle traffic based upon at least one roadside velocity sensor in proximity to the roadside display.

22. The method of claim 16 wherein determining rate of passing vehicle traffic comprises determining the rate of passing vehicle traffic based upon position information collected from the vehicles.