SYSTEMS FOR EMBEDDING ADVERTISEMENTS OFFERING AVAILABLE, DYNAMIC-CONTENT-RELEVANT DOMAIN NAMES IN ONLINE VIDEO

• US 20100223113A1
• Filed: 05/19/2009
• Published: 09/02/2010
• Est. Priority Date: 02/27/2009
• Status: Abandoned Application

• Current Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Original Assignee: Go Daddy Group Incorporated (GoDaddy, Inc.)
• Inventors: Lee, Yong
• Application Number:
  US12/468,326
• Publication Number:
  US 20100223113A1
• Time in Patent Office: Days
• US Class Current: 705/14.400
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

Systems of the present inventions allow for embedding advertisements offering available, dynamic-content-relevant domain names in online video. An exemplary system may comprise an online advertisement generation module running on at least one server computer communicatively coupled to a network. The online advertisement generation module may generate at least one online advertisement offering for registration at least one domain name, which may be based upon the dynamic content on a website and displaying the online advertisement within the dynamic content.

Claims

1. A system, comprising:

an online advertisement generation module running on at least one server computer communicatively coupled to a network, said online advertisement generation module generating at least one online advertisement offering for registration at least one domain name based upon a dynamic content on a website and displaying said online advertisement within said dynamic content.

2. The system of claim 1, wherein said dynamic content comprises a video content.

3. The system of claim 2, wherein said online advertisement is displayed within said video content by merging said online advertisement with said video content.

4. The system of claim 3, further comprising a merger module running on an end-user'"'"'s client configured to merge said online advertisement with said video content.

5. The system of claim 3, further comprising a merger module running on a provider of said video content'"'"'s server configured to merge said online advertisement with said video content.

6. The system of claim 3, further comprising a merger module running on a third party'"'"'s server configured to merge said online advertisement with said video content.

7. The system of claim 3, wherein said online advertisement comprises a flash overlay advertisement overlayed upon said video content.

8. The system of claim 1, wherein said online advertisement generation module further comprises a domain name generation module running on said at least one server computer, wherein said domain name generation module identifies at least one image in said dynamic content, generates a plurality of keywords relevant to said at least one image, generates a root name comprising on at least one of said keywords, and concatenates a top level domain to said root name.

9. The system of claim 8, wherein said top level domain is randomly selected.

10. The system of claim 8, wherein said top level domain is selected based on a concept in said website.

11. The system of claim 8, wherein said domain name generation module further comprises a domain name registration module running on said at least one server computer, wherein said domain name registration module determines whether said at least one domain name is available for registration.

12. The system of claim 11, wherein said online advertisement comprises said at least one domain name only if said domain name registration module determines that said at least one domain name is available for registration.

13. The system of claim 12, wherein said at least one server computer comprises a single server computer.

14. The system of claim 12, wherein said at least one server computer comprises a plurality of server computers.

15. The system of claim 12, wherein said at least one server computer comprises a grid computing solution.

16. The system of claim 12, wherein said at least one server computer comprises a cloud computing solution.

17. The system of claim 1, wherein said online advertisement generation module further comprises an exposed API receiving a request for said at least one online advertisement.

18. The system of claim 8, wherein said domain name generation module further comprises an exposed API receiving a request for said at least one online advertisement.

19. The system of claim 1, wherein said online advertisement generation module further comprises:

A) a domain names database communicatively coupled to said network; and

B) a domain name generation module running on said at least one server computer, wherein said domain name generation module identifies at least one image in said dynamic content, generates a plurality of keywords relevant to said at least one image, and searches said domain names database for at least one domain name comprising at least one of said plurality of keywords.

20. The system of claim 19, wherein said domain name generation module further comprises a domain name registration module running on said at least one server computer, wherein said domain name registration module determines whether said at least one domain name is available for registration.

21. The system of claim 20, wherein said online advertisement comprises said at least one domain name only if said domain name registration module determines that said at least one domain name is available for registration.

22. The system of claim 19, wherein said domain names database comprises a plurality of expiring domain names.

23. The system of claim 19, wherein said domain names database comprises a plurality of registered domain names being offered for resale.

24. The system of claim 21, wherein said at least one server computer comprises a single server computer.

25. The system of claim 21, wherein said at least one server computer comprises a plurality of server computers.

26. The system of claim 21, wherein said at least one server computer comprises a grid computing solution.

27. The system of claim 21, wherein said at least one server computer comprises a cloud computing solution.

28. The system of claim 19, wherein said domain name generation module further comprises an exposed API receiving a request for said at least one online advertisement.