Advertising Through Product Endorsements in Social Networks
First Claim
1. A method for creating a web user interface, the method comprising:
- creating a library of products and service providers;
generating an endorsement object for a product or a service provider in the library, the endorsement object being generated by a user of a social web site;
obtaining rules from the user for sharing the endorsement object with other users in the social web site;
building a user interface for a particular one of the other users, the user interface including a representation of the product or service provider associated with the endorsement object, the representation being made according to the defined rules and to endorsement viewing rules for the particular user; and
visually depicting the user interface on a display.
4 Assignments
0 Petitions
Accused Products
Abstract
Systems, methods and computer programs for creating a web user interface promoting products or service providers are provided. The method includes the creation of a library of products and service providers. Endorsements for products and service providers are generated by users of a social network that includes a social web site. The users create rules for sharing the endorsements with other users in the social web site or beyond the social web site. The user interface is built for a particular one of the users in the social web site, where the user interface includes a representation of the product or service provider associated with the endorsements. The user interface is created according to rules from the user that generated the object, rules by the user viewing the endorsement, and rules by a sponsor of the product or service provider associated with the endorsement. The user interface is then shown in a display.
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Citations
26 Claims
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1. A method for creating a web user interface, the method comprising:
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creating a library of products and service providers; generating an endorsement object for a product or a service provider in the library, the endorsement object being generated by a user of a social web site; obtaining rules from the user for sharing the endorsement object with other users in the social web site; building a user interface for a particular one of the other users, the user interface including a representation of the product or service provider associated with the endorsement object, the representation being made according to the defined rules and to endorsement viewing rules for the particular user; and visually depicting the user interface on a display. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system for creating a web user interface promoting products or service providers, the system comprising:
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a social web server; an advertising server containing a library of products and service providers; and an endorsement server containing endorsement objects for product and service providers in the library, the endorsement objects being generated by users of a social web site, the endorsement objects including rules for sharing the endorsement object with other users; wherein the social web server includes a user interface for a particular user that includes a representation of a particular product or service provider associated with a particular endorsement object, the representation being made according to the rules for sharing and to endorsement viewing rules for the particular user; wherein the user interface is visually depicted on a display. - View Dependent Claims (14, 15, 16, 17, 18)
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19. A computer program embedded in a computer-readable storage medium, when executed by one or more processors, for creating a web user interface, the computer program comprising:
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program instructions for creating a library of products and service providers; program instructions for generating an endorsement object for a product or a service provider in the library, the endorsement object being generated by a user of a social web site; program instructions for obtaining rules from the user for sharing the endorsement object with other users in the social web site; program instructions for building a user interface for a particular one of the other users, the user interface including a representation of the product or service provider associated with the endorsement object, the representation being made according to the defined rules and to endorsement viewing rules for the particular user; and program instructions for visually depicting the user interface on a display. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26)
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Specification