EMBEDDING ADVERTISEMENTS OFFERING AVAILABLE, DYNAMIC-CONTENT-RELEVANT DOMAIN NAMES IN ONLINE VIDEO

• US 20100223132A1
• Filed: 05/19/2009
• Published: 09/02/2010
• Est. Priority Date: 02/27/2009
• Status: Abandoned Application

• Current Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Original Assignee: Go Daddy Group Incorporated (GoDaddy, Inc.)
• Inventors: Lee, Yong
• Application Number:
  US12/468,313
• Publication Number:
  US 20100223132A1
• Time in Patent Office: Days
• US Class Current: 705/14.530
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

Methods of the present inventions allow for embedding advertisements offering available, dynamic-content-relevant domain names in online video. An exemplary method may comprise identifying at least one image in a dynamic content on a website, generating an online advertisement (perhaps for display within the dynamic content) offering for registration at least one domain name that may be based upon the dynamic content, and displaying the online advertisement within the dynamic content on the website.

Claims

1. A method performed by at least one microprocessor on at least one server computer executing a plurality of instructions stored on at least one computer-readable media, said method comprising the steps of:

A) identifying at least one image in a dynamic content on a website;

B) generating an online advertisement for display within said dynamic content, said online advertisement offering for registration at least one domain name based upon said dynamic content; and

C) displaying said online advertisement within said dynamic content on said website.

2. The method of claim 1, wherein said dynamic content comprises a video content.

3. The method of claim 2, further comprising, prior to said displaying step C), merging said online advertisement with said video content.

4. The method of claim 3, wherein said merging step is accomplished by an end-user'"'"'s client.

5. The method of claim 3, wherein said merging step is accomplished by a provider of said video content.

6. The method of claim 3, wherein said merging step is accomplished by a third-party.

7. The method of claim 3, wherein said online advertisement comprises a flash overlay advertisement within said video content.

8. The method of claim 3, wherein said merging step comprises overlaying a flash-based advertisement onto said video content.

9. The method of claim 2, wherein said online advertisement generating step B) further comprises the steps of:

i) generating at least one domain name based upon said dynamic content;

ii) determining whether said at least one domain name is available for registration;

iii) responsive to a determination that said at least one domain name is available for registration, generating said online advertisement.

10. The method of claim 9, wherein said domain name generating step i) further comprises the steps of:

a) generating a plurality of keywords relevant to said at least one image;

b) generating a root name comprising at least one of said keywords; and

c) concatenating a top level domain to said root name.

11. The method of claim 10, wherein said root name generating step b) comprises the step of combining at least one of said keywords with at least one other of said at least one keywords.

12. The method of claim 10, wherein said root name generating step b) comprises the step of combining at least one of said keywords with at least one text string.

13. The method of claim 12, wherein said at least one text string is randomly generated.

14. The method of claim 12, wherein said at least one text string is based on a concept in said website.

15. The method of claim 10, wherein said top level domain is randomly selected.

16. The method of claim 10, wherein said top level domain is selected based on a concept in said website.

17. The method of claim 10, wherein said displaying step D) is accomplished via a contextual advertising program.

18. The method of claim 9, wherein said domain name generating step i) comprises the steps of:

a) generating a plurality of keywords relevant to said at least one image; and

b) searching a domain names database for at least one domain name comprising at least one of said plurality of keywords.

19. The method of claim 18, wherein said domain names database comprises a plurality of expiring domain names.

20. The method of claim 18, wherein said domain names database comprises a plurality of registered domain names being offered for resale.

21. The method of claim 2, further comprising the step of, prior to said online advertisement generating step B), receiving a request for said online advertisement.

22. The method of claim 21, wherein said request comprises an electronic request.

23. The method of claim 21, wherein said electronic request comprises a HTTP request.

24. The method of claim 21, wherein said electronic request comprises a function call on a domain name generation module having an exposed API.

25. The method of claim 2, wherein said displaying step D) comprises the step of transmitting said online advertisement to a third party for display on said website.