COMMUNICATIONS SYSTEM PROVIDING MOBILE DEVICE ADVERTISEMENTS BASED UPON ACTIVITY HISTORY AND RELATED METHODS

• US 20100223135A1
• Filed: 02/27/2009
• Published: 09/02/2010
• Est. Priority Date: 02/27/2009
• Status: Abandoned Application

• Current Assignee: Malikie Innovations Limited (Key Patent Innovations Limited)
• Original Assignee: Blackberry Limited
• Inventors: Reeve, Scott, Scott, Sherryl Lee Lorraine, Griffin, Jason T., Klassen, Gerhard Dietrich
• Application Number:
  US12/394,103
• Publication Number:
  US 20100223135A1
• Time in Patent Office: Days
• US Class Current: 705/14.580
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 64/00 Locating users or terminals or network equipment for network management purposes, e.g. mobility management
• CPC Class Codes: H04W 8/18 Processing of user or subscriber data, e.g. subscribed services, user preferences or user profiles; Transfer of user or subscriber data

Abstract

A communications system may include at least one mobile wireless communications device and an advertising server cooperating with the at least one mobile wireless communications device via a wireless communications network. The advertising server may be for generating an activity history for the at least one wireless communications device including geographical positions at corresponding times of day, and selectively sending advertisements to the at least one mobile wireless communications device based upon the activity history and a given time of day.

Claims

1. A communications system comprising:

at least one mobile wireless communications device; and

an advertising server communicating with said at least one mobile wireless communications device via a wireless communications network and configured to

generate an activity history for said at least one wireless communications device including geographical positions at corresponding times of day, and

selectively send advertisements to said at least one mobile wireless communications device based upon the activity history and a given time of day.

2. The communications system of claim 1 wherein said advertising server is configured to generate the activity history based upon activity within a home geographical region, and if said at least one mobile wireless communications device is outside of the home geographical region, then selectively send advertisements relating to historical activities within the home geographical region at the given time of day.

3. The communications system of claim 2 wherein if said at least one mobile wireless communications device is outside of the home geographical region, then said advertising server further determines whether said at least one mobile wireless communications device is in a business geographical location or a vacation geographical location and further selectively sends the advertisements based thereon.

4. The communications system of claim 3 wherein said advertising server is configured to selectively send entertainment-related advertisements when said at least one mobile wireless communications device is in the vacation geographical location.

5. The communications system of claim 3 wherein said advertising server is configured to selectively send work-related advertisements when said at least one mobile wireless communications device is in the business geographical location.

6. The communications system of claim 1 wherein said advertising server is configured to selectively send the advertisements also based upon current events at a location of the at least one mobile wireless communications device.

7. The communications system of claim 1 wherein the activity history is based upon movement of said at least one mobile wireless communications device.

8. The communications system of claim 1 wherein the activity history is based upon wireless communications of said at least on mobile wireless communications device.

9. The communications system of claim 1 wherein said at least one mobile wireless communications device comprises a satellite positioning system;

and wherein said advertising server determines the geographical positions based upon the satellite positioning system.

10. The communications system of claim 1 wherein said at least one mobile wireless communications device comprises a cellular device;

wherein the wireless communications network comprises a cellular network comprising a plurality of base stations; and

wherein said advertising server is configured to determine the geographical positions based upon a given base station communicating with said cellular device.

11. An advertising server for communicating with at least one mobile wireless communications device via a wireless communications network and comprising:

an activity history module configured to generate an activity history for the at least one wireless communications device including geographical positions at corresponding times of day; and

an advertising module configured to cooperate with said activity history module for selectively send advertisements to the at least one mobile wireless communications device based upon the activity history and a given time of day.

12. The advertising server of claim 11 wherein said activity history module is configured to generate the activity history based upon activity within a home geographical region, and if the at least one mobile wireless communications device is outside of the home geographical region, then selectively send advertisements relating to historical activities within the home geographical region at the given time of day.

13. The advertising server of claim 12 wherein if the at least one mobile wireless communications device is outside of the home geographical region, then said advertising module further determines whether the at least one mobile wireless communications device is in a business geographical location or a vacation geographical location, and further selectively sends the advertisements based thereon.

14. The advertising server of claim 13 wherein said advertising module is configured to selectively send entertainment-related advertisements when the at least one mobile wireless communications device is in the vacation geographical location.

15. The advertising server of claim 13 wherein said advertising module is configured to selectively send work-related advertisements when the at least one mobile wireless communications device is in the business geographical location.

16. A communications method comprising:

generating an activity history for at least one wireless communications device including geographical positions thereof at corresponding times of day; and

selectively sending advertisements to the at least one mobile wireless communications device based upon the activity history and a given time of day.

17. The method of claim 16 wherein generating comprises generating the activity history based upon activity within a home geographical region, and if the at least one mobile wireless communications device is outside of the home geographical region then wherein selectively sending comprises selectively sending advertisements relating to historical activities within the home geographical region at the given time of day.

18. The method of claim 17 further comprising determining if the at least one mobile wireless communications device is outside of the home geographical region and, if so, determining whether the at least one mobile wireless communications device is in a business geographical location or a vacation geographical location;

and wherein selectively sending comprises selectively sending based upon whether the at least one mobile wireless communications device is in the business geographical location or the vacation geographical location.

19. The method of claim 18 wherein selectively sending further comprises sending entertainment-related advertisements when the at least one mobile wireless communications device is in the vacation geographical location.

20. The method of claim 18 wherein selectively sending further comprises sending work-related advertisements when the at least one mobile wireless communications device is in the business geographical location.

21. A computer-readable medium having computer-executable instructions for causing a computer to perform steps comprising:

generating an activity history for at least one wireless communications device including geographical positions thereof at corresponding times of day; and

selectively sending advertisements to the at least one mobile wireless communications device based upon the activity history and a given time of day.

22. The computer-readable medium of claim 21 wherein generating comprises generating the activity history based upon activity within a home geographical region, and if the at least one mobile wireless communications device is outside of the home geographical region then wherein selectively sending comprises selectively sending advertisements relating to historical activities within the home geographical region at the given time of day.

23. The computer-readable medium of claim 22 further comprising computer-executable instructions for causing the computer to determine if the at least one mobile wireless communications device is outside of the home geographical region and, if so, determine whether the at least one mobile wireless communications device is in a business geographical location or a vacation geographical location;

and wherein selectively sending comprises selectively sending based upon whether the at least one mobile wireless communications device is in the business geographical location or the vacation geographical location.

24. The computer-readable medium of claim 23 wherein selectively sending further comprises sending entertainment-related advertisements when the at least one mobile wireless communications device is in the vacation geographical location.

25. The computer-readable medium of claim 23 wherein selectively sending further comprises sending work-related advertisements when the at least one mobile wireless communications device is in the business geographical location.