DYNAMIC CONTENT RELEVANT DOMAIN NAME SUGGESTION IN ONLINE ADVERTISING

• US 20100223143A1
• Filed: 02/27/2009
• Published: 09/02/2010
• Est. Priority Date: 02/27/2009
• Status: Abandoned Application

• Current Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Original Assignee: Go Daddy Group Incorporated (GoDaddy, Inc.)
• Inventors: Lee, Yong
• Application Number:
  US12/395,228
• Publication Number:
  US 20100223143A1
• Time in Patent Office: Days
• US Class Current: 705/14.730
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Methods of the present inventions allow for generating online advertisements offering dynamic content relevant domain names for registration. An exemplary method may comprise generating at least one domain name, which may be based upon the content of a website. If the domain name(s) is/are determined to be available for registration, an online advertisement may be generated (that may list the domain name(s) as available for registration). The online advertisement then may be displayed on the website.

Claims

1. A method performed by at least one microprocessor on at least one server computer executing a plurality of instructions stored on at least one computer-readable media, said method comprising the steps of:

A) generating at least one domain name based upon a dynamic content on a website;

B) determining whether said at least one domain name is available for registration;

C) if said at least one domain name is available for registration, generating an online advertisement offering for registration said at least one domain name; and

D) displaying said online advertisement on said website.

2. The method of claim 1, wherein said generating step A) further comprises the steps of:

i) identifying at least one image in said dynamic content;

ii) generating a plurality of keywords relevant to said at least one image;

iii) generating a root name comprising at least one of said keywords; and

iv) concatenating a top level domain to said root name.

3. The method of claim 2, wherein said generating a root name step iii) comprises the step of combining at least one of said keywords with at least one other of said at least one keywords.

4. The method of claim 2, wherein said generating a root name step iii) comprises the step of combining at least one of said keywords with at least one text string.

5. The method of claim 4, wherein said at least one text string is randomly generated.

6. The method of claim 4, wherein said at least one text string is based on a concept in said website.

7. The method of claim 2, wherein said top level domain is randomly selected.

8. The method of claim 2, wherein said top level domain is selected based on a concept in said website.

9. The method of claim 2, wherein said displaying step D) is accomplished via a contextual advertising program.

10. The method of claim 1, wherein said generating step A) comprises the steps of:

i) identifying at least one image in said dynamic content;

ii) generating a plurality of keywords relevant to said at least one image; and

iii) searching a domain names database for at least one domain name comprising at least one of said plurality of keywords.

11. The method of claim 10, wherein said domain names database comprises a plurality of expiring domain names.

12. The method of claim 10, wherein said domain names database comprises a plurality of registered domain names being offered for resale.

13. The method of claim 1, further comprising the step of, prior to said generating step A), receiving a request for an online advertisement, said online advertisement offering for registration at least one domain name based upon said dynamic content displayed on said website.

14. The method of claim 13, wherein said request comprises an electronic request.

15. The method of claim 14, wherein said electronic request comprises a HTTP request.

16. The method of claim 14, wherein said electronic request comprises a function call on a domain name generation module having an exposed API.

17. The method of claim 13, wherein said displaying step D) comprises the step of transmitting said online advertisement to a third party for display on said website.

18. A method performed by at least one microprocessor on at least one server computer executing a plurality of instructions stored on at least one computer-readable media, said method comprising the step of:

generating an online advertisement for display on a website, said online advertisement offering for registration at least one domain name based upon a dynamic content on said website.

19. The method of claim 18, further comprising the step of displaying said online advertisement on said website via a contextual advertising program.

20. The method of claim 19, wherein said at least one domain name is generated by a domain name generation module running on said server computer.

21. The method of claim 20, wherein said at least one domain name is generated by:

A) receiving a request for at least one domain name based upon a dynamic content displayed on said website;

B) generating said at least one domain name;

C) determining whether said at least one domain name is available for registration; and

D) returning said at least one domain name for incorporation into said online advertisement.

22. The method of claim 21, wherein said request comprises an electronic request.

23. The method of claim 22, wherein said electronic request comprises a HTTP request.

24. The method of claim 22, wherein said domain name generation module further comprises an exposed API.

25. The method of claim 24, wherein said electronic request comprises a function call on said exposed API.

26. The method of claim 21, wherein said generating step B) comprises the steps of:

i) identifying at least one image in said dynamic content;

ii) generating a plurality of keywords relevant to said at least one image;

iii) generating a root name comprising on at least one of said keywords; and

iv) concatenating a top level domain to said root name.

27. The method of claim 26, wherein said top level domain is randomly selected.

28. The method of claim 26, wherein said top level domain is selected based on a concept in said website.

29. The method of claim 21, wherein said generating step B) comprises the steps of:

i) identifying at least one image in said dynamic content;

ii) generating a plurality of keywords relevant to said at least one image; and

iii) searching a domain names database for at least one domain name comprising at least one of said plurality of keywords.

30. The method of claim 29, wherein said domain names database comprises a plurality of expiring domain names.

31. The method of claim 29, wherein said domain names database comprises a plurality of registered domain names being offered for resale.

32. A method performed by at least one microprocessor on at least one server computer executing a plurality of instructions stored on at least one computer-readable media, said method comprising the steps of:

A) receiving a request for an online advertisement offering for registration at least one domain name based upon a dynamic content displayed on a website;

B) identifying at least one image in said dynamic content;

C) generating a plurality of keywords relevant to said at least one image;

D) generating a root name comprising at least one of said keywords;

E) concatenating a top level domain to said root name, wherein said top level domain is selected based on a concept in said website;

F) determining whether said at least one domain name is available for registration;

G) if said at least one domain name is available for registration;

generating said online advertisement; and

H) transmitting said online advertisement to a third party for display on said website.