GENERATING ONLINE ADVERTISMENTS BASED UPON AVAILABLE DYNAMIC CONTENT RELEVANT DOMAIN NAMES

• US 20100223278A1
• Filed: 02/27/2009
• Published: 09/02/2010
• Est. Priority Date: 02/27/2009
• Status: Abandoned Application

• Current Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Original Assignee: Go Daddy Group Incorporated (GoDaddy, Inc.)
• Inventors: Lee, Yong
• Application Number:
  US12/395,262
• Publication Number:
  US 20100223278A1
• Time in Patent Office: Days
• US Class Current: 707/769
• CPC Class Codes: G06Q 10/00 Administration; Management

Abstract

Methods of the present inventions allow for generating online advertisements offering dynamic content relevant domain names for registration. An exemplary method may comprise the steps of requesting at least one available domain name (which may be based upon content on a website), receiving the domain name(s), incorporating the domain name(s) into an online advertisement, and displaying the online advertisement on the website.

Claims

1. A method performed by at least one microprocessor on at least one server computer executing a plurality of instructions stored on at least one computer-readable media, said method comprising the steps of:

A) requesting at least one domain name, said domain name being based upon a dynamic content on a website and being available for registration;

B) receiving said at least one domain name;

C) incorporating said at least one domain name into an online advertisement; and

D) displaying said online advertisement on said website.

2. The method of claim 1, wherein said requesting step A) comprises the step of transmitting an electronic request to a domain name generation module running on a server computer.

3. The method of claim 2, wherein said electronic request comprises an HTTP request.

4. The method of claim 2, wherein said domain name generation module further comprises an exposed API.

5. The method of claim 4, wherein said electronic request comprises a function call on said exposed API.

6. The method of claim 2, wherein said domain name generation module generates said at least one domain name by:

i) identifying at least one image in said dynamic content;

ii) generating a plurality of keywords relevant to said at least one image;

iii) generating a root name comprising on at least one of said keywords; and

iv) concatenating a top level domain to said root name.

7. The method of claim 6, wherein said generating step iii) comprises the step of combining at least one of said keywords with at least one other of said at least one keywords.

8. The method of claim 6, wherein said generating step iii) comprises the step of combining at least one of said keywords with at least one text string.

9. The method of claim 8, wherein said at least one text string is randomly generated.

10. The method of claim 8, wherein said at least one text string is based on a concept in said website.

11. The method of claim 6, wherein said top level domain is randomly selected.

12. The method of claim 6, wherein said top level domain is selected based on a concept in said website.

13. The method of claim 2, wherein said domain name generation module generates said at least one domain name by:

i) identifying at least one image in said dynamic content;

ii) generating a plurality of keywords relevant to said at least one image; and

iii) searching a domain names database for at least one domain name comprising at least one of said plurality of keywords.

14. The method of claim 13, wherein said domain names database comprises a plurality of expiring domain names.

15. The method of claim 13, wherein said domain names database comprises a plurality of registered domain names being offered for resale.

16. A method performed by at least one microprocessor on at least one server computer executing a plurality of instructions stored on at least one computer-readable media, said method comprising the steps of:

A) requesting an online advertisement for display on a website, said online advertisement offering for registration at least one domain name based upon a dynamic content on said website;

B) receiving said online advertisement; and

C) displaying said online advertisement on said website.

17. The method of claim 16, wherein said requesting step A) comprises the step of transmitting an electronic request to an online advertisement generation module running on a server computer.

18. The method of claim 17, wherein said electronic request comprises an HTTP request.

19. The method of claim 17, wherein said online advertisement generation module further comprises an exposed API.

20. The method of claim 19, wherein said electronic request comprises a function call on said exposed API.

21. The method of claim 17, wherein said advertisement generation module generates said online advertisement by:

i) identifying at least one image in said dynamic content;

ii) generating a plurality of keywords relevant to said at least one image;

iii) generating a root name comprising on at least one of said keywords; and

iv) concatenating a top level domain to said root name; and

v) incorporating said at least one domain name into an online advertisement.

22. The method of claim 21, wherein said generating a root name step iii) comprises the step of combining at least one of said keywords with at least one other of said at least one keywords.

23. The method of claim 21, wherein said generating a root name step iii) comprises the step of combining at least one of said keywords with at least one text string.

24. The method of claim 23, wherein said at least one text string is randomly generated.

25. The method of claim 23, wherein said at least one text string is based on a concept in said website.

26. The method of claim 21, wherein said top level domain is randomly selected.

27. The method of claim 21, wherein said top level domain is selected based on a concept in said website.

28. The method of claim 17, wherein said domain name generation module generates said at least one domain name by:

i) identifying at least one image in said dynamic content;

ii) generating a plurality of keywords relevant to said at least one image;

iii) searching a domain names database for at least one domain name comprising at least one of said plurality of keywords; and

iv) incorporating said at least one domain name into an online advertisement.

29. The method of claim 28, wherein said domain names database comprises a plurality of expiring domain names.

30. The method of claim 29, wherein said domain names database comprises a plurality of registered domain names being offered for resale.

31. A method performed by at least one microprocessor on at least one server computer executing a plurality of instructions stored on at least one computer-readable media, said method comprising the steps of:

A) transmitting an HTTP request to a domain name generation module running on a server computer, said request comprising a request for at least one domain name, said domain name being based upon a dynamic content on a website and being available for registration;

B) receiving said at least one domain name from said domain name generation module, said at least one domain name being generated by;

i) identifying at least one image in said dynamic content;

ii) generating a plurality of keywords relevant to said at least one image;

iii) generating a root name comprising on at least one of said keywords; and

iv) concatenating a randomly-generated top level domain to said root name;

C) incorporating said at least one domain name into an online advertisement; and

D) displaying said online advertisement on said website.