System, method and apparatus for message targeting and filtering
First Claim
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1. A spam deterrence apparatus for use in a secure messaging system, the apparatus comprising:
- an individualized message filtering policy mechanism including message filtering policy instructions stored on a data-storage medium, wherein the message filtering policy instructions are configured to be executed on a user'"'"'s private messaging device, and wherein the message filtering policy mechanism further includes message sponsor reputation-relevant criteria established by the subject user;
a message profile mechanism coupled with the message filtering policy mechanism and configured with likewise stored and likewise executable instructions configured, when executed by the messaging device, to compare the message filtering policy mechanism with a message profile of a message received at the messaging device and to assess a level of compliance of the message profile with the message filtering policy,the message filtering policy mechanism and the message profile mechanism being operatively coupled with one another within the messaging device.
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Abstract
A system, method and apparatus for message targeting and filtering are provided to deliver bulk messages to demographically selected audiences of willing recipients while preserving each recipient'"'"'s anonymity and control over his private personal data, accomplished by means of a radically distributed database technique in which all operations requiring unencrypted data access are distributed to individual client devices.
239 Citations
20 Claims
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1. A spam deterrence apparatus for use in a secure messaging system, the apparatus comprising:
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an individualized message filtering policy mechanism including message filtering policy instructions stored on a data-storage medium, wherein the message filtering policy instructions are configured to be executed on a user'"'"'s private messaging device, and wherein the message filtering policy mechanism further includes message sponsor reputation-relevant criteria established by the subject user; a message profile mechanism coupled with the message filtering policy mechanism and configured with likewise stored and likewise executable instructions configured, when executed by the messaging device, to compare the message filtering policy mechanism with a message profile of a message received at the messaging device and to assess a level of compliance of the message profile with the message filtering policy, the message filtering policy mechanism and the message profile mechanism being operatively coupled with one another within the messaging device. - View Dependent Claims (2, 3, 4, 5)
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6. A decentralized messaging device-executed spam deterrence method, the method comprising:
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storing client user-defined message filtering policies at a device-readable medium of a client, wherein the filtering policies comprise device-executable instructions; receiving a message delivery permission query at the client, the query including a message profile configured in part with reputation information relating to a sponsor of the message; comparing the message profile of the query with the client user-defined message filtering policies; determining a permission status of the message profile relative to the message filtering policies; and executing a delivery action for the message based at least in part upon the permission status. - View Dependent Claims (7, 8, 9, 10, 11, 12)
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13. A secure, client-directed message targeting and filtering system, comprising:
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a server coupled with a communications network, the server being configured with a sponsor accounts database, the database including cumulative message sponsor reputation-relevant information, the server further being configured to include the message sponsor reputation-relevant information with a message profile and to transmit the message profile and the message sponsor reputation-relevant information via the network as part of a message delivery permission query; and device-executable instructions stored at a device-readable storage medium, wherein the instructions are configured to be executed on and by a client messaging device, and wherein the instructions comprise message filtering policies relating to the sponsor reputation-relevant information. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
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Specification