SYSTEMS AND METHODS FOR COORDINATING INTERACTIVE AND PASSIVE ADVERTISEMENT AND MERCHANDISING OPPORTUNITIES
3 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods for providing enhanced advertising and merchandising opportunities are described. Advertisements may be provided for passive programming such as television programs, commercials, pay-per-view programs, passive video products, or other suitable passive programming. Interactive advertisements may be provided in interactive applications such as interactive television program guides, web browsers, home shopping applications, operating systems, or other suitable interactive applications.
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Citations
21 Claims
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1. (canceled)
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2. A system for coordinating sponsorship and video programming, comprising:
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a display device; a user input device configured to receive a user input; a processor, configured to communicate with the display device and the user input device to; display a video segment, wherein the video segment is sponsored by a non-broadcaster advertiser and the video segment does not include an advertisement for the advertiser; receive a user input; and in response to receiving the user input, receive an advertiser identifier, and display the video segment simultaneously with the advertiser identifier. - View Dependent Claims (3, 4, 5, 6, 7, 8, 9)
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10. A system for coordinating sponsorship and video programming, comprising:
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a display device; a user input device configured to receive a user input; a processor, configured to communicate with the display device and the user input device to; display a first graphic identifier of a non-broadcaster advertiser, wherein the advertiser sponsors a video segment; receive a user input; and in response to receiving the user input, receive a second graphic identifier of the advertiser, display the video segment simultaneously with the second graphic identifier. - View Dependent Claims (11, 12, 13, 14, 15, 16)
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17. A method for coordinating sponsorship and video programming, comprising:
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displaying, on a display device, a video segment, wherein the video segment is sponsored by an advertiser and the video segment does not include an advertisement for the advertiser; receiving a user input from a user input device; and in response to receiving the user input, receiving an advertiser identifier, and displaying, on the display device, the video segment simultaneously with the advertiser identifier. - View Dependent Claims (18, 19, 20, 21)
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Specification