SYSTEMS AND METHODS FOR COORDINATING INTERACTIVE AND PASSIVE ADVERTISEMENT AND MERCHANDISING OPPORTUNITIES

• US 20100223640A1
• Filed: 05/07/2010
• Published: 09/02/2010
• Est. Priority Date: 12/10/1999
• Status: Abandoned Application

• Current Assignee: United Video Properties Incorporated (Adeia Inc.)
• Original Assignee: United Video Properties Incorporated (Adeia Inc.)
• Inventors: Reichardt, M. Scott, Herrington, W. Benjamin
• Application Number:
  US12/775,974
• Publication Number:
  US 20100223640A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: H04N 21/426 Internal components of the client ; Characteristics thereof H04N5/44 takes precedence
• CPC Class Codes: H04N 21/4314 for fitting data in a restricted space on the screen, e.g. EPG data in a rectangular grid
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/482 End-user interface for program selection broadcast systems using EPGs H04H60/72
• CPC Class Codes: H04N 21/4821 using a grid, e.g. sorted out by channel and broadcast time
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/16 Analogue secrecy systems; Analogue subscription systems

Abstract

Systems and methods for providing enhanced advertising and merchandising opportunities are described. Advertisements may be provided for passive programming such as television programs, commercials, pay-per-view programs, passive video products, or other suitable passive programming. Interactive advertisements may be provided in interactive applications such as interactive television program guides, web browsers, home shopping applications, operating systems, or other suitable interactive applications.

Claims

1. (canceled)

2. A system for coordinating sponsorship and video programming, comprising:

a display device;

a user input device configured to receive a user input;

a processor, configured to communicate with the display device and the user input device to;

display a video segment, wherein the video segment is sponsored by a non-broadcaster advertiser and the video segment does not include an advertisement for the advertiser;

receive a user input; and

in response to receiving the user input,

receive an advertiser identifier, and

display the video segment simultaneously with the advertiser identifier.

3. The system of claim 2, wherein the processor is further configured to display a selectable notice of the video segment.

4. The system of claim 3, wherein the user input is a user selection of the selectable notice.

5. The system of claim 3, wherein the selectable notice includes a second advertiser identifier.

6. The system of claim 3, wherein the selectable notice is displayed by an interactive program guide application executed by the processor.

7. The system of claim 2, further comprising a local memory, wherein the processor is coupled to the memory and wherein the advertiser identifier is displayed according to a time-based schedule stored in the memory.

8. The system of claim 2, wherein the processor is configured to communicate with a remote server and wherein the advertiser identifier is displayed according to a real-time flag in a signal transmitted from the remote server and received by the processor.

9. The system of claim 2, wherein the processor is configured to communicate with a memory, and further configured to:

retrieve the advertiser identifier from the memory; and

integrate the advertiser identifier with the video segment to display the video segment simultaneously with the advertiser identifier.

10. A system for coordinating sponsorship and video programming, comprising:

a display device;

a user input device configured to receive a user input;

a processor, configured to communicate with the display device and the user input device to;

display a first graphic identifier of a non-broadcaster advertiser, wherein the advertiser sponsors a video segment;

receive a user input; and

in response to receiving the user input,

receive a second graphic identifier of the advertiser,

display the video segment simultaneously with the second graphic identifier.

11. The system of claim 10, wherein the first graphic identifier is displayed in an advertisement for the video segment.

12. The system of claim 11, wherein the user input is a user selection of the advertisement.

13. The system of claim 10, wherein the first graphic identifier is displayed by an interactive program guide application executed by the processor.

14. The system of claim 10, further comprising a local memory, wherein the processor is coupled to the memory and wherein the first graphic identifier is displayed according to a time-based schedule stored in the memory.

15. The system of claim 10, wherein the processor is configured to communicate with a remote server and wherein the first graphic identifier is displayed according to a real-time flag in a signal transmitted from the remote server and received by the processor.

16. The system of claim 10, wherein the processor is configured to communicate with a memory, and further configured to:

retrieve the second graphic identifier from the memory; and

integrate the second graphic identifier with the video segment to display the video segment simultaneously with the second graphic identifier.

17. A method for coordinating sponsorship and video programming, comprising:

displaying, on a display device, a video segment, wherein the video segment is sponsored by an advertiser and the video segment does not include an advertisement for the advertiser;

receiving a user input from a user input device; and

in response to receiving the user input,

receiving an advertiser identifier, and

displaying, on the display device, the video segment simultaneously with the advertiser identifier.

18. The method of claim 17, further comprising displaying a selectable notice of the video segment.

19. The method of claim 18, wherein the user input is a selection of the selectable notice.

20. The method of claim 18, wherein the selectable notice is displayed by an interactive program guide application executed by the processor.

21. The method of claim 17, further comprising:

retrieving the advertiser identifier from a memory; and

integrating the advertiser identifier with the video segment to display the video segment simultaneously with the advertiser identifier.