System and method for predicting the optimum delivery of multimedia content based on human behavior patterns

• US 20100223641A1
• Filed: 02/27/2009
• Published: 09/02/2010
• Est. Priority Date: 02/27/2009
• Status: Abandoned Application

• Current Assignee: Robert B. Hubbard
• Original Assignee: Robert B. Hubbard
• Inventors: Hubbard, Robert B.
• Application Number:
  US12/380,486
• Publication Number:
  US 20100223641A1
• Time in Patent Office: Days
• US Class Current: 725/35
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4668 for recommending content, e.g. movies
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309

Abstract

A system for optimizing the delivery of multimedia content to subscribers'"'"' devices. The novel system includes a first sub-system for obtaining data on subscribers'"'"' actions on their devices and a second sub-system for recommending a delivery solution for new content based on the obtained data. In an illustrative embodiment, the second sub-system includes a neural network artificial intelligence engine adapted to predict how subscribers will respond to new content based on their monitored responses to previous content, and identify subscribers predicted to have a positive response to the new content. Optionally, the second sub-system may also identify one or more subgroups of subscribers predicted not to have a positive response to the new content and recommend modifications to the content to improve the response of these subscribers.

Claims

1. A system for optimizing the delivery of multimedia content to subscribers'"'"' devices comprising:

first means for obtaining data on subscribers'"'"' actions on said devices and second means for recommending a delivery solution for new content based on said data.

2. The invention of claim 1 wherein said solution includes identification of which subscribers should be sent said new content.

3. The invention of claim 2 wherein said data includes subscribers'"'"' responses to content previously delivered to said subscribers'"'"' devices.

4. The invention of claim 3 wherein said second means includes means for predicting how subscribers will respond to said new content based on said responses.

5. The invention of claim 4 wherein said second means further includes means for identifying subscribers predicted to have a positive response to said new content.

6. The invention of claim 5 wherein said second means further includes means for identifying one or more subgroups of subscribers predicted not to have a positive response to said new content.

7. The invention of claim 6 wherein said second means further includes means for recommending one or more modifications to said new content for said subgroups, wherein said modifications are predicted to improve how subscribers in said subgroups will respond to said new content.

8. The invention of claim 1 wherein said second means includes a neural network artificial intelligence engine.

9. The invention of claim 1 wherein said second means includes a provider-side sub-system for presenting a content provider with information about behavior patterns of said subscribers and recommendations for maximizing predicted subscriber acceptance of said new content.

10. The invention of claim 9 wherein said first means includes a subscriber-side sub-system for generating and maintaining profiles on a plurality of subscribers.

11. The invention of claim 10 wherein said first means further includes a database for storing said profiles.

12. The invention of claim 10 wherein said first means further includes an applet stored in and executed by each device adapted to record a subscriber'"'"'s actions on said device.

13. The invention of claim 12 wherein said subscriber-side sub-system is adapted to receive said recorded actions from said applets and update said subscriber profiles accordingly.

14. The invention of claim 13 wherein said subscriber-side sub-system is adapted to automatically refine a subscriber'"'"'s personal preferences stored in said subscriber'"'"'s profile based on said subscriber'"'"'s responses to previously viewed content.

15. The invention of claim 14 wherein said provider-side sub-system is adapted to analyze said profiles to predict how said subscribers will respond to said new content.

16. The invention of claim 1 wherein said system further includes means for identifying an optimal time for scheduling playback of said new content based on said monitored actions.

17. The invention of claim 1 wherein said content includes advertisements.

18. The invention of claim 1 wherein said devices include cellular phones.

19. A system for optimizing the delivery of multimedia content to subscribers'"'"' media storage devices comprising:

an applet stored in and executed by each media storage device adapted to record a subscriber'"'"'s actions on said media storage device and

a server-side system including;

a first sub-system for receiving said recorded actions from said applets and

a second sub-system for recommending a delivery solution for new content based on said recorded actions.

20. A system for delivering multimedia content to subscribers'"'"' media storage devices comprising:

a database for storing profiles on a plurality of subscribers;

an applet stored in and executed by each of said subscribers'"'"' media storage devices adapted to record a subscriber'"'"'s actions on said device;

a subscriber-side sub-system for receiving said recorded actions from said applets and updating said profiles accordingly;

a provider-side sub-system for selecting subscribers to receive new content based on said profiles; and

a delivery sub-system for delivering said new content to each selected subscriber'"'"'s media storage device.

21. A method for optimizing the delivery of multimedia content to subscribers'"'"' devices including the steps of:

obtaining data on subscribers'"'"' actions on said devices and

recommending a delivery solution for new content based on said data.