SYSTEM AND METHOD FOR ASSOCIATING CONTENT AND ADVERTISEMENT
First Claim
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1. A method for associating content and advertisement at a delivery client on a device, the method comprising:
- receiving a first data set having a metadata link associated therewith, the metadata link implies retrieval of a second data set;
retrieving the second data set from a location defined by the metadata link;
providing content to a first application, the content being one of the first data set and the second data set; and
providing an advertisement to the first application or to a second application, the advertisement being the other one of the first data set and the second data set.
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Abstract
A method and system for associating content and advertisement at a delivery client on a device, the method receiving a first data set having a metadata link associated therewith, the metadata link implies retrieval of a second data set; retrieving the second data set from a location defined by the metadata link; providing content to a first application, the content being one of the first data set and the second data set; and providing an advertisement to the first application or to a second application, the advertisement being the other one of the first data set and the second data set.
69 Citations
18 Claims
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1. A method for associating content and advertisement at a delivery client on a device, the method comprising:
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receiving a first data set having a metadata link associated therewith, the metadata link implies retrieval of a second data set; retrieving the second data set from a location defined by the metadata link; providing content to a first application, the content being one of the first data set and the second data set; and providing an advertisement to the first application or to a second application, the advertisement being the other one of the first data set and the second data set. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A device including a delivery client for associating content and advertisement, device comprising:
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a communications subsystem; a first application; and the delivery client configured to; receive a first data set over the communications subsystem, the first data set including a metadata link associated therewith that implies retrieval of a second data set; retrieve the second data set from a location defined by the metadata link; provide content to the first application, the content being one of the first data set and the second data set; and provide the advertisement to the first application or a second application, the advertisement being the other one of the first data set and the second data set. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18)
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Specification