Systems and Methods for Interactively Rewarding Users of an Entertainment System

• US 20100228613A1
• Filed: 03/03/2009
• Published: 09/09/2010
• Est. Priority Date: 03/03/2009
• Status: Abandoned Application

• Current Assignee: Zilliontv Corporation
• Original Assignee: Zilliontv Corporation
• Inventors: Silva, Benjamin III, McKee, Matt, Berman, Mitchell Louis, Catalano, Michael A., Anderson, Andrew T.
• Application Number:
  US12/396,866
• Publication Number:
  US 20100228613A1
• Time in Patent Office: Days
• US Class Current: 705/14.130
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives
• CPC Class Codes: H04N 21/25435 involving characteristics of content or additional data, e.g. video resolution or the amount of advertising
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/173 with two-way working, e.g. subscriber sending a programme selection signal

Abstract

A user is rewarded for actions performed within an entertainment system. Digital content is provided to a client device over a network. Data is then received from the client device over the network. The received data represents an input from a user of the client device in response to the digital content provided to the client device. A value associated with the input from the user is determined. An account balance associated with the user is adjusted by a quantity of credit tokens. The quantity of tokens is determined by the value associated with the input from the user.

Claims

1. A computer-implemented method for rewarding a user of an entertainment system comprising:

providing digital content to a client device over a network by a server;

receiving data from the client device over the network by the server, the data representing an input from a user of the client device in response to the digital content provided to the client device;

determining a value by the server, the value associated with the input from the user; and

adjusting an account balance associated with the user by a quantity of credit tokens, the quantity of credit tokens determined by the value associated with the input from the user.

2. The computer-implemented method of claim 1, further comprising adding the quantity of credit tokens to an account associated with a provider of the digital content provided to the client device.

3. The computer-implemented method of claim 1, further comprising withdrawing the quantity of credit tokens from an account associated with a provider of the digital content provided to the client device.

4. The computer-implemented method of claim 1, wherein the digital content comprises an advertisement for a product or service.

5. The computer-implemented method of claim 1, wherein the data comprises a rating of the digital content.

6. The computer-implemented method of claim 1, wherein the data comprises a selection upon which a choice of an advertisement to be sent to the client device is based.

7. The computer-implemented method of claim 1, wherein the data comprises a purchase of a product or service associated with the digital content provided to the client device.

8. The computer-implemented method of claim 1, wherein the data comprises a response to a query presented to the user within the digital content provided to the client device.

9. The computer-implemented method of claim 1, wherein the credit tokens may be exchanged for legal tender upon receipt of instructions to do so from the user over the network.

10. The computer-implemented method of claim 1, wherein the credit tokens may be transferred to another user'"'"'s account upon receipt of instructions to do so from the user over the network.

11. The computer-implemented method of claim 1, wherein the credit tokens may be exchanged for a product or service associated with the digital content provided to the client device.

12. The computer-implemented method of claim 1, wherein the data comprises a request for media, and further comprising:

providing the requested media to the client device over the network in response to the request;

determining a value associated with the requested media;

adjusting an account balance associated with a provider of the requested media by a quantity of credit tokens, the quantity of credit tokens determined by the value associated with the requested media.

13. The computer-implemented method of claim 12, wherein the requested media comprises an advertisement for a product or service and the provider of the requested media is associated with the advertised product or service.

14. The computer-implemented method of claim 13, wherein one or more of the quantity of credit tokens may be exchanged for improved presentation of the advertisement to the user.

15. The computer-implemented method of claim 12, wherein the quantity of credit tokens is withdrawn from the account associated with the user.

16. A computer readable storage medium having stored thereon a program executable by a processor to perform a method for rewarding a user of an entertainment system, the method comprising:

providing digital content to a client device over a network;

receiving data from the client device over the network, the data representing an input from a user of the client device in response to the digital content provided to the client device;

determining a value associated with the input from the user; and

adjusting an account balance associated with the user by a quantity of credit tokens, the quantity of credit tokens determined by the value associated with the input from the user.

17. The computer readable storage medium of claim 16, wherein the credit tokens have properties specifying their value, how they may be earned, how they may be exchanged, or how long they may be valid.

18. The computer readable storage medium of claim 16, wherein the method further comprises limiting a quantity of credit tokens which may exist at a given time.

19. The computer readable storage medium of claim 16, wherein the data comprises a referral of the digital content to a friend of the user of the client device, the friend being another user of the entertainment system having a separate account from the user of the client device.

20. The computer readable storage medium of claim 16, wherein the credit tokens may be exchanged for third party rewards program points upon receipt of instructions to do so from the user over the network.

21. The computer readable storage medium of claim 16, wherein the credit tokens may be among a fixed quantity of credit tokens having properties which limit their exchange, the fixed quantity of credit tokens being associated with the digital content.

22. The computer readable storage medium of claim 16, wherein the credit tokens may be among a fixed quantity of credit tokens having properties which limit their exchange, the fixed quantity of credit tokens being associated with the data.

23. The computer readable storage medium of claim 16, wherein the data comprises a tag to be applied to the digital content.

24. The computer readable storage medium of claim 16, further comprising receiving a request from the user for further information relating to the digital content and providing an interactive survey to the user via the client device, and wherein the data comprises a response to the interactive survey from the user.

25. The computer readable storage medium of claim 16, further comprising receiving a request from the user to interact with the digital content and providing additional interactive digital content to the user via the client device, and wherein the data comprises a response to the additional interactive digital content from the user.

26. The computer readable storage medium of claim 16, wherein the data comprises a purchase of a bundled package comprising one or more products or services associated with the digital content provided to the client device.

27. The computer readable storage medium of claim 16, wherein the digital content comprises an advertisement for a product or service, and the value associated with the input from the user is determined by performing a method comprising:

determining a traditional value of the advertisement for free digital content;

determining a value of the digital content as pay per view content;

determining a revenue generated per view of the advertisement;

determine a number of views of advertisements to correspond to the value of the digital content as pay per view content; and

determining a credit tokens earnings value per view of the advertisement based on at least the value of the digital content as pay per view content, the number of advertisements determined to correspond to the value of the digital content as pay per view content, and the revenue generated per view of the advertisement.

28. A computer-implemented method for rewarding a user of an entertainment system comprising:

providing electronic media by a server to a client device associated with a user over a network;

receiving user data by the server from the client device over the network, the user data associated with a user action related to the electronic media provided to the client device;

determining a reward for the user by the server, the reward determined at least in part from the user data; and

adjusting an account balance associated with the user based on the reward.

29. The computer-implemented method of claim 28, further comprising:

receiving a media request from the client device, the electronic media provided in response to the media request;

adjusting an account balance associated with a provider of the electronic media by a quantity of credit tokens, the quantity of credit tokens determined by a value associated with the electronic media.

30. The computer-implemented method of claim 28, wherein the electronic media comprises an advertisement for a product or service and a provider of the electronic media is associated with the advertised product or service.