AdHeat Advertisement Model for Social Network
First Claim
1. A computer-implemented method comprising:
- receiving at a server information indicating activity levels of users of a computer-implemented social network or acquaintance relationships of the users on the computer-implemented social network;
generating by the server influence scores for the users based on the received information; and
recursively propagating by the server an ad through the computer-implemented social network between users having an acquaintance relationship by transmitting the ad from a propagating user to a recipient user when a difference between a first influence score of the propagating user and a second influence score of the recipient user is greater than a threshold.
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Abstract
In one implementation, a computer-implemented method includes receiving at a server information indicating activity levels of users of a computer-implemented social network or acquaintance relationships of the users on the computer-implemented social network. The method further includes generating by the server influence scores for the users based on the received information. The method also includes recursively propagating by the server an ad through the computer-implemented social network between users having an acquaintance relationship by transmitting the ad from a propagating user to a recipient user when a difference between a first influence score of the propagating user and a second influence score of the recipient user is greater than a threshold.
156 Citations
26 Claims
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1. A computer-implemented method comprising:
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receiving at a server information indicating activity levels of users of a computer-implemented social network or acquaintance relationships of the users on the computer-implemented social network; generating by the server influence scores for the users based on the received information; and recursively propagating by the server an ad through the computer-implemented social network between users having an acquaintance relationship by transmitting the ad from a propagating user to a recipient user when a difference between a first influence score of the propagating user and a second influence score of the recipient user is greater than a threshold. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A system for propagating an ad across users of a social network, comprising:
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one or more servers; an interface to the one or more of servers to receive information indicating activity levels of users of a social network or acquaintance relationships of the users on the social network; a means for generating influence scores for the user based on the received information; and a recursive propagation module installed on the one or more servers to recursively propagate an ad through the social network between users having an acquaintance relationship by transmitting the ad from a propagating user to a recipient user when a difference between a first influence score of the propagating user and a second influence score of the recipient user is greater than a threshold. - View Dependent Claims (21, 22)
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23. A computer-implemented method comprising:
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outputting an ad to a first user of a computer-implemented social network, wherein outputting causes the ad to be displayed to the first user; receiving an input from the first user related to the ad; retrieving an influence score for the first user and influence scores for second users of the social network connected to the first user by an acquaintance relationship; and propagating the ad to the second users having an influence score less than the influence score of the first user. - View Dependent Claims (24, 25, 26)
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Specification