WIRELESS SUBSCRIBER LOYALTY SYSTEM AND METHOD
First Claim
1. Apparatus for creating and implementing a subscriber promotional reward scheme, the apparatus comprising:
- a computer-based promotion engine configured to receive data from a computer-based interface connectable with said computer-based promotion engine, said computer-based interface configured to receive said data representing events relative to a subscriber;
said computer-based promotion engine further configured to transmit requests to a computer-based subscriber profile database connectable with said computer-based promotion engine, said computer-based subscriber profile database configured to maintain a subscriber profile relative to said subscriber, said requests being requests for subscriber profile data stored in said subscriber profile based on a subscriber identifier;
said computer-based promotion engine further configured to receive responses to said requests;
said computer-based promotion engine further configured to transmit further requests to a computer-based promotion profile database connectable with said computer-based promotion engine, said computer-based promotion profile database configured to maintain configurable promotion monitors;
said further requests being requests for promotion monitors corresponding to said events and based on said subscriber identifier and said events;
said computer-based promotion engine further configured to receive responses to said further requests;
said computer-based promotion engine configured to update said subscriber profile data based on said promotion monitors and said subscriber profile data;
said computer-based promotion engine further configured to store an update to said subscriber profile data on said computer-based subscriber profile database.
3 Assignments
0 Petitions
Accused Products
Abstract
A system and method are disclosed for providing a complete architectural and procedural solution to wireless subscriber loyalty issues. A flexible promotion creation environment allows mobile phone operators to rapidly create and deploy various incentive programs and other such loyalty schemes; together with a data mining and profiling method for tracking, monitoring and analysing subscriber (or aggregate) usage information associated with given promotions. The proposed data mining and profiling method purposely incents specific subscriber behaviors by triggering a point-based reward scheme based on the dynamic screening of event records which are correlated with incented behaviors. Wherein a threshold is assigned based on usage information for a particular promotion; upon realization of which, the subscriber is, immediately notified of the reward through a plurality of means including e-mail, voice notification and by way of Short Message Service (SMS) at their wireless handset.
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Citations
38 Claims
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1. Apparatus for creating and implementing a subscriber promotional reward scheme, the apparatus comprising:
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a computer-based promotion engine configured to receive data from a computer-based interface connectable with said computer-based promotion engine, said computer-based interface configured to receive said data representing events relative to a subscriber; said computer-based promotion engine further configured to transmit requests to a computer-based subscriber profile database connectable with said computer-based promotion engine, said computer-based subscriber profile database configured to maintain a subscriber profile relative to said subscriber, said requests being requests for subscriber profile data stored in said subscriber profile based on a subscriber identifier; said computer-based promotion engine further configured to receive responses to said requests; said computer-based promotion engine further configured to transmit further requests to a computer-based promotion profile database connectable with said computer-based promotion engine, said computer-based promotion profile database configured to maintain configurable promotion monitors;
said further requests being requests for promotion monitors corresponding to said events and based on said subscriber identifier and said events;said computer-based promotion engine further configured to receive responses to said further requests; said computer-based promotion engine configured to update said subscriber profile data based on said promotion monitors and said subscriber profile data;
said computer-based promotion engine further configured to store an update to said subscriber profile data on said computer-based subscriber profile database. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A method for creating and implementing a subscriber promotional reward scheme at a computer-based promotion engine, the method comprising:
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receiving data from a computer-based interface, said computer-based interface configured to receive said data representing events relative to a subscriber; transmitting requests to a computer-based subscriber profile database, said computer-based subscriber profile database configured to maintain a subscriber profile relative to said subscriber, said requests being requests for subscriber profile data stored in said subscriber profile based on a subscriber identifier; receiving responses to said requests from said computer-based subscriber profile database; transmitting further requests to a computer-based promotion profile database, said computer-based promotion profile database configured to maintain configurable promotion monitors;
said further requests being requests for promotion monitors corresponding to said events and based on said subscriber identifier and said events;receiving responses to said further requests from said computer-based promotion profile database; updating said subscriber profile data based on said promotion monitors and said subscriber profile data;
storing an update to said subscriber profile data on said computer-based subscriber profile database. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38)
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Specification