PROVIDING ONLINE PROMOTIONS THROUGH SOCIAL MEDIA NETWORKS

• US 20100228617A1
• Filed: 03/18/2010
• Published: 09/09/2010
• Est. Priority Date: 03/03/2008
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Wildfire Interactive, Inc. (Alphabet Inc.)
• Inventors: Chuard, Alain, Ransom, Victoria
• Granted Patent: US 8,229,819 B2
• Time in Patent Office: Days
• US Class Current: 705/14.250
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Systems and methods for providing online promotions integrated with social network-based platforms are disclosed. Promotion details such as rules, offered prizes, incentives and descriptions, survey questions, display banners, terms and conditions, privacy policy, and social networks to integrate the promotion with, are provided by the sponsoring organization to a server. The server generates a custom promotion application or widget for integrating with the organization'"'"'s social network webpage external to social networks. A participant enters the promotion through these webpages or other links and lists friends in the social network to receive an invitation to enter the promotion. Viral features such as friend invite features, newsfeeds, minifeeds, other features that display online activities of users and people in the users'"'"' social network, notifications, requests, and other social media-based platform features to deliver messages to members of the one or more social networks further spread the word about the organization'"'"'s promotion.

Claims

1. A method comprising:

integrating an online promotion campaign into an application integrated with a social media platform via an application programming interface (API) configured to enable accessing and harvesting of profile information of users of the social media platform, wherein the social media platform further includes viral features that can be leveraged to disseminate the online promotion campaign, and wherein the online promotion campaign includes distributing coupons or vouchers to participants, wherein the coupons or vouchers are integrated with the API to provide personalized information about participants of the online promotion campaign on the coupons or vouchers;

receiving interest in the online promotion campaign from a participant through an entry point;

harvesting identification information from a social media profile of the participant;

generating a personalized coupon or voucher for the participant containing at least some of the participant'"'"'s identification information; and

distributing the personalized coupon or voucher to the participant, wherein the identification information on the coupon or voucher provides a higher level of security and authenticity than vouchers or coupons that do not contain such identification information.

2. The method of claim 1, further comprising:

prompting the participant to provide a list of online social network contacts who can also interact with the online promotion; and

automatically sending invitations to enter the online promotion to the list of contacts provided by the participant.

3. The method of claim 1, further comprising receiving interest in the online promotion from a contact in the list of contacts and inviting the contact to provide a further list of social network contacts to interact with the promotion.

4. The method of claim 1, wherein the invitations are sent to a network inbox of the contacts.

5. The method of claim 1, further comprising receiving design work for the promotion.

6. The method of claim 1, wherein the social media platform enables generation and exchange of user-generated content.

7. The method of claim 1, wherein the viral features include one or more of newsfeeds, minifeeds or contact invites.

8. The method of claim 7, further comprising automatically displaying banners within the viral features of the social media platform when the participant enters the online promotion.

9. The method of claim 8, wherein the entry point includes one or more of:

an organization'"'"'s website;

a widget, banner, or link within the social media platform;

a widget, banner, or link on a webpage external to the social media platform;

or

a link generated by a viral feature of the social media platform.

10. The method of claim 9, wherein the social media platform is configured to transmit user activity information through the viral features within the social media platform.

11. The method of claim 1, further comprising directing the participant to download the promotion application to the participant'"'"'s social network profile.

12. An article of manufacture comprising:

a computer-readable medium having instructions stored thereon, which when executed by a processor on the computer, cause the computer to perform a method of disseminating online promotion campaigns, the instructions comprising;

instructions for integrating an online promotion campaign into an application integrated with a social media platform via an application programming interface (API) configured to enable accessing and harvesting of profile information of users of the social media platform, wherein the social media platform further includes viral features that can be leveraged to disseminate the online promotion campaign, and wherein the online promotion campaign includes distributing coupons or vouchers to participants, wherein the coupons or vouchers are integrated with the API to provide personalized information about participants of the online promotion campaign on the coupons or vouchers;

instructions for receiving interest in the online promotion campaign from a participant through an entry point;

instructions for harvesting identification information from a social media profile of the participant;

instructions for generating a personalized coupon or voucher for the participant containing at least some of the participant'"'"'s identification information; and

instructions for distributing the personalized coupon or voucher to the participant, wherein the identification information on the coupon or voucher provides a higher level of security and authenticity than vouchers or coupons that do not contain such identification information.

13. The article of manufacture of claim 12, further comprising:

instructions for prompting the participant to provide a list of online social network contacts who can also interact with the online promotion; and

instructions for automatically sending invitations to enter the online promotion to the list of contacts provided by the participant.

14. The article of manufacture of claim 12, further comprising instructions for receiving interest in the online promotion from a contact in the list of contacts and instructions for inviting the contact to provide a further list of social network contacts to interact with the promotion.

15. The article of manufacture of claim 12, wherein the invitations are sent to a network inbox of the contacts.

16. The article of manufacture of claim 12, further comprising instructions for receiving design work for the promotion.

17. The article of manufacture of claim 12, wherein the social media platform enables generation and exchange of user-generated content.

18. The article of manufacture of claim 12, wherein the viral features include one or more of newsfeeds, minifeeds or contact invites.

19. The article of manufacture of claim 18, further comprising instructions for automatically displaying banners within the viral features of the social media platform when the participant enters the online promotion.

20. The article of manufacture of claim 18, wherein the entry point includes one or more of:

an organization'"'"'s website;

a widget, banner, or link within the social media platform;

a widget, banner, or link on a webpage external to the social media platform;

or

a link generated by a viral feature of the social media platform.

21. The article of manufacture of claim 18, wherein the social media platform is configured to transmit user activity information through the viral features within the social media platform.

22. The article of manufacture of claim 12, further comprising instructions for directing the participant to download the promotion application to the participant'"'"'s social network profile.

23. A web application server comprising:

a promotion generation module coupled with a network interface through a communications module, the promotion generation module configured to;

(1) integrate an online promotion campaign into an application integrated with a social media platform via an application programming interface (API) configured to enable accessing and harvesting of profile information of users of the social media platform, wherein the social media platform further includes viral features that can be leveraged to disseminate the online promotion campaign, and wherein the online promotion campaign includes distributing coupons or vouchers to participants, wherein the coupons or vouchers are integrated with the API to provide personalized information about participants of the online promotion campaign on the coupons or vouchers;

(2) receive interest in the online promotion campaign from a participant through an entry point;

(3) harvest identification information from a social media profile of the participant;

(4) generate a personalized coupon or voucher for the participant containing at least some of the participant'"'"'s identification information; and

(5) distribute the personalized coupon or voucher to the participant, wherein the identification information on the coupon or voucher provides a higher level of security and authenticity than vouchers or coupons that do not contain such identification information; and

a communications module configured to automatically send invitations to enter the online promotion campaign to a list of contacts provided by the participant.

24. The web application server of claim 23, wherein the promotion generation module is further configured to prompt the participant to provide a list of online social network contacts who can also interact with the online promotion, and the communications module is further configured to receive interest in the online promotion from a contact in the list of contacts.

25. The web application server of claim 24, wherein the promotion generation module further invites the contact to provide a further list of social network contacts to interact with the promotion.

26. The web application server of claim 23, wherein the invitations are sent to a network inbox of the contacts.

27. The web application server of claim 23, wherein the social media platform enables generation and exchange of user-generated content.

28. The web application server of claim 23, wherein the viral features include one or more of newsfeeds, minifeeds or contact invites.

29. The web application server of claim 28, wherein the entry point includes one or more of:

an organization'"'"'s website;

a widget, banner, or link within the social media platform;

a widget, banner, or link on a webpage external to the social media platform;

or

a link generated by a viral feature of the social media platform.

30. The web application server of claim 29, wherein the social media platform is configured to transmit user activity information through the viral features within the social media platform.

31. The web application server of claim 23, further comprising directing the participant to download the promotion application to the participant'"'"'s social network profile.

32. The web application server of claim 23, further comprising a data collection and analysis module to harvest information for marketing and branding through the online promotion campaign.