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PROVIDING ONLINE PROMOTIONS THROUGH SOCIAL MEDIA NETWORKS

  • US 20100228617A1
  • Filed: 03/18/2010
  • Published: 09/09/2010
  • Est. Priority Date: 03/03/2008
  • Status: Active Grant
First Claim
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1. A method comprising:

  • integrating an online promotion campaign into an application integrated with a social media platform via an application programming interface (API) configured to enable accessing and harvesting of profile information of users of the social media platform, wherein the social media platform further includes viral features that can be leveraged to disseminate the online promotion campaign, and wherein the online promotion campaign includes distributing coupons or vouchers to participants, wherein the coupons or vouchers are integrated with the API to provide personalized information about participants of the online promotion campaign on the coupons or vouchers;

    receiving interest in the online promotion campaign from a participant through an entry point;

    harvesting identification information from a social media profile of the participant;

    generating a personalized coupon or voucher for the participant containing at least some of the participant'"'"'s identification information; and

    distributing the personalized coupon or voucher to the participant, wherein the identification information on the coupon or voucher provides a higher level of security and authenticity than vouchers or coupons that do not contain such identification information.

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