NETWORK GAMING SYSTEM
First Claim
Patent Images
1. A method of providing game and advertising information via Internet transmissions, comprising:
- for each user of a plurality of users, each user having a corresponding user computer, performing the following steps;
(A1) receiving, on a corresponding Internet connection by the user'"'"'s computer, an Internet communication from the user'"'"'s computer requesting access to a game playing website of the Internet, said game playing website providing access to information for an interactive game, wherein said communication includes an Internet address identifying the game playing website, and wherein said interactive game is interactive on the Internet with the user;
(A2) providing a second Internet communication, from the game playing website and to the user'"'"'s computer, said second Internet communication providing game playing website related information including;
(i) information obtained from one or more previous user interactions with the game playing website is accessed by the game playing website for obtaining data for the second Internet communication; and
(ii) combined data having advertising related data and data identifying the interactive game, combined therein, the combined data for displaying at the user'"'"'s computer a combined presentation of information for accessing the interactive game, and an advertising presentation corresponding to the advertising related data, wherein the advertising presentation has predetermined Internet link data associated therewith such that the link data is activated by a user input to the advertising presentation resulting in a corresponding Internet transmission of data indicative of said user input being transmitted to a predetermined Internet presentation; and
(A3) subsequently receiving a third Internet communication corresponding to a user input to the user'"'"'s computer for playing the interactive game;
(A4) subsequently transmitting a fourth Internet communication for the user'"'"'s computer, wherein as a consequence of the fourth Internet communication, additional advertising related data for presenting unrequested advertising of one or more of a purchasable product or a purchasable service for one of a plurality of advertisers is displayed at the user'"'"'s computer together with information related to the interactive game, wherein the additional advertising related data is selected according to information previously received from the user by the game playing website.
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Abstract
The present invention is a method and apparatus for collecting information about network (internet) users for determining advertising to be presented to the users. In one embodiment, user profiles are determined, and advertising is selectively provided by comparing user personal information in such profiles with a desired demographic profile. User responses to advertising are used for evaluating advertising effectiveness. The invention is useful for test marketing of products, advertisements, and reduces advertising costs.
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Citations
3 Claims
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1. A method of providing game and advertising information via Internet transmissions, comprising:
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for each user of a plurality of users, each user having a corresponding user computer, performing the following steps; (A1) receiving, on a corresponding Internet connection by the user'"'"'s computer, an Internet communication from the user'"'"'s computer requesting access to a game playing website of the Internet, said game playing website providing access to information for an interactive game, wherein said communication includes an Internet address identifying the game playing website, and wherein said interactive game is interactive on the Internet with the user; (A2) providing a second Internet communication, from the game playing website and to the user'"'"'s computer, said second Internet communication providing game playing website related information including; (i) information obtained from one or more previous user interactions with the game playing website is accessed by the game playing website for obtaining data for the second Internet communication; and (ii) combined data having advertising related data and data identifying the interactive game, combined therein, the combined data for displaying at the user'"'"'s computer a combined presentation of information for accessing the interactive game, and an advertising presentation corresponding to the advertising related data, wherein the advertising presentation has predetermined Internet link data associated therewith such that the link data is activated by a user input to the advertising presentation resulting in a corresponding Internet transmission of data indicative of said user input being transmitted to a predetermined Internet presentation; and (A3) subsequently receiving a third Internet communication corresponding to a user input to the user'"'"'s computer for playing the interactive game; (A4) subsequently transmitting a fourth Internet communication for the user'"'"'s computer, wherein as a consequence of the fourth Internet communication, additional advertising related data for presenting unrequested advertising of one or more of a purchasable product or a purchasable service for one of a plurality of advertisers is displayed at the user'"'"'s computer together with information related to the interactive game, wherein the additional advertising related data is selected according to information previously received from the user by the game playing website. - View Dependent Claims (2)
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3. A method of providing game and advertising information via Internet transmissions, comprising:
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receiving, at an Internet service provider, a request for access to the Internet by each of a plurality of users'"'"' computers; providing, by the Internet service provider, a corresponding Internet connection for each of the users'"'"' computers; for each user of at least first and second of the users, performing the following steps; (A1) receiving, on the corresponding Internet connection by the user'"'"'s computer, an Internet communication from the user'"'"'s computer requesting access to a game playing website of the Internet, said game playing website providing access to information for an interactive game, wherein said communication includes an Internet address identifying the game playing website, and wherein said interactive game is interactive on the Internet with the user; (A2) providing a second Internet communication, from the game playing website and to the user'"'"'s computer, said second Internet communication providing information for said interactive game, wherein information indicative of one or more previous user interactions with the game playing website is accessed by the game playing website for obtaining data for the second Internet communication, and wherein advertising related data; wherein the second Internet communication includes combined data having advertising related data and data identifying the interactive game, combined therein, the combined data for displaying at the user'"'"'s computer a combined presentation of information for accessing the interactive game. and an advertising presentation corresponding to the advertising related data, wherein the advertising presentation has predetermined Internet link data associated therewith such that the link data is activated by a user input to the advertising presentation resulting in a corresponding Internet transmission of data indicative of said user input being transmitted to a predetermined Internet presentation; and (A3) subsequently receiving a third Internet communication corresponding to a user input to the user'"'"'s computer for playing the interactive game; (A4) subsequently transmitting a fourth Internet communication for the user'"'"'s computer, wherein as a consequence of the fourth Internet communication, additional advertising related data for presenting unrequested advertising of one or more of a purchasable product or a purchasable service for one of a plurality of advertisers is displayed at the user'"'"'s computer together with information related to the interactive game, wherein the additional advertising related data is selected according to information previously received from the user by the game playing website.
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Specification