NETWORK ADVERTISING
First Claim
Patent Images
1. A method for presenting information on a telecommunications network, comprising:
- collecting, in a computer readable data storage medium, information about network sites visited on the network by a user, wherein the visited network sites are selected by the user from a plurality of network sites that provide user informative presentations of network services to the user, wherein the network sites visited by the user provide their informative presentations independently of one another; and
selecting advertising related data, the selection performed by activating at least one computer module for;
(i) accessing the computer readable data storage medium for obtaining data from the collected information, (ii) accessing a computer readable data storage for advertisement selection criteria, and (iii) determining a satisfactory correspondence between the data and the advertisement selection criteria for selecting one or more instances of the advertising related data;
wherein in response to a transmission for the one or more instances on the network, corresponding advertising for the one or more instances is presented as a computer presentation to the user at a user computer, wherein the transmission is provided after a notification of an activation of a network connection session by the user computer is obtained;
wherein the presentation advertises at least one product or service, and the presentation has network link data available for activation when the user selects the presentation for obtaining, via the network, additional information related to the product or service; and
wherein the presentation is presented unrequested to the user during the network connection session.
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Abstract
The present invention is a method and apparatus for collecting information about network (internet) users for determining advertising to be presented to the users. In one embodiment, user profiles are determined, and advertising is selectively provided by comparing user personal information in such profiles with a desired demographic profile. User responses to advertising are used for evaluating advertising effectiveness. The invention is useful for test marketing of products, advertisements, and reduces advertising costs.
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Citations
27 Claims
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1. A method for presenting information on a telecommunications network, comprising:
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collecting, in a computer readable data storage medium, information about network sites visited on the network by a user, wherein the visited network sites are selected by the user from a plurality of network sites that provide user informative presentations of network services to the user, wherein the network sites visited by the user provide their informative presentations independently of one another; and selecting advertising related data, the selection performed by activating at least one computer module for;
(i) accessing the computer readable data storage medium for obtaining data from the collected information, (ii) accessing a computer readable data storage for advertisement selection criteria, and (iii) determining a satisfactory correspondence between the data and the advertisement selection criteria for selecting one or more instances of the advertising related data;wherein in response to a transmission for the one or more instances on the network, corresponding advertising for the one or more instances is presented as a computer presentation to the user at a user computer, wherein the transmission is provided after a notification of an activation of a network connection session by the user computer is obtained; wherein the presentation advertises at least one product or service, and the presentation has network link data available for activation when the user selects the presentation for obtaining, via the network, additional information related to the product or service; and wherein the presentation is presented unrequested to the user during the network connection session. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25)
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26. A method for presenting information on a telecommunications network, comprising:
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collecting, in a computer readable medium, information about network sites visited on the network by a user, wherein the visited network sites are selected by the user from a plurality of network sites that provide user informative presentations of network services to the user, wherein the network sites visited by the user provide their informative presentations independently of one another; and selecting advertising related data, the selection performed by activating at least one computer module for;
(i) accessing the computer readable database for obtaining data from the collected information, (ii) accessing a computer readable data storage for advertisement selection criteria, and (iii) determining a satisfactory correspondence between the data and the advertisement selection criteria for selecting one or more instances of the advertising related data;wherein in response to a transmission for the one or more instances on the network, corresponding advertising for the one or more instances is presented as a computer presentation to the user at a user computer, the corresponding advertising being transmitted to the user computer via a transmission in a network connection session to the user computer; wherein the presentation advertises at least one of a product and service, and the presentation has network link data available for activation when the user selects the presentation for obtaining, via the network, additional information related to the product or service; and wherein the presentation is presented to the user without the user providing a prior input, via the network connection session, causing the presentation to be presented to the user.
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27. An apparatus for presenting information on the Internet, comprising:
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a first computer readable data storage for storing user information about Internet sites visited on the Internet by a user, wherein the visited Internet sites are selected by the user from a substantially all publicly available sites on the Internet; and a second computer readable data storage for storing advertisement selection criteria; an advertising selection computer module for;
(i) accessing the first computer readable data storage for obtaining data related to the user information, (ii) accessing the second computer readable data storage for obtaining at least a portion of the advertising related selection criteria, and (iii) determining whether there is a satisfactory correspondence between the data and the advertisement selection criteria for providing one or more corresponding advertisements to the user computer via the Internet;wherein after transmission of a selected one of the advertisements via an Internet connection session, the selected advertisement is presented as a presentation to the user via a user computer; wherein the presentation advertises at least one of a product and service, and the presentation has Internet link data available for activation when the user selects the presentation for obtaining, via the Internet, additional information related to the product or service; and wherein the presentation is presented to the user without the user providing a prior input, via the Internet connection session, for causing the presentation to be presented to the user.
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Specification